Facebook’s business platform is becoming increasingly sophisticated, as it offers advertisers a variety of options to reach new audiences, increase page likes, and retarget site visitors back to the brand. You can also invest and Buy Real Facebook Likes to increase followers on your page. However, with so many different options for advertising, it has become extremely challenging for advertisers, especially those who are new to the platform, to come up with advertisements that can actually benefit them. Hence, here is a simple guide to help you create effective ads.
Use A/B Testing
Advertisers would agree that creating an on Facebook, specifically deciding upon how it will look and what it will say, is not an easy task; it requires effort, time and planning. However, you can make use of the A/B testing to simplify things for yourself. It refers to a method of comparison of different versions of the ad to determine which one performs better. A/B testing offers a great opportunity to optimize your campaign and determine how engaging and effective it is. A successful A/B testing helps you find out which element of your ad is making the difference on the click-through-rate (CTR) using trackable, controlled differences. The smaller the campaign you are testing, the better results you can obtain. For instance, you can test two versions of the same ad, keeping every element identical, except the call-to-action. Although, it may not sound very useful, it can have a huge impact. In fact, only changing the color scheme of your ad or replacing a few words in the campaign can really boost your CTR.
Also Read: Facebook Ad Targeting Strategies
Improve your Relevance Score
Since the modifications in the Facebook algorithm, the platform only wants to show its users content that it thinks is relevant to them, including advertisements. The algorithm uses relevance score to determine how interesting your ad is and how relevant it is to the audience you are targeting. When you set up an ad campaign, Facebook quickly does an analysis to find out how the targeted users are responding to your ad. What is the engagement on your ad? Are users clicking on it, sharing it? Or simply liking and commenting on it. With the help of these responses as indicators, Facebook scores the relevancy of your ad to the targeted audience out of 10, with 1 being indicated least relevant. Higher relevance score means you cost of advertising gets reduced. Facebook only wants to show the most relevant content to its audience; hence, it rewards good advertisers and punishes the bad ones by charging them more. To improve your ad targeting and land a higher relevance score, you should create ads that are highly relevant through A/B testing. Also, it is recommended to use Facebook’s targeting parameters, especially if you are a new advertiser, to accurately define your audience.
Retarget with Custom Audiences
Often, it happens that your target audience visits your website, but does not make any purchase; in other words, visitors do not convert into customers. In such situation, retargeting these users gives another opportunity for conversion. Research shows that 80% of users are more likely to convert by retargeting as compared to a normal campaign. To retarget on Facebook, you can use the option for custom audiences. In the Ads Manager, select audiences. Then, click on “Create Audience” and “Custom Audience.” Select Website traffic in the menu that appears and choose a criterion for your target audience. For instance, in this case, you can include or exclude users who have visited specific pages on your website. To target this custom audience through advertisements, set up the ad campaign with the objective to increase website conversions. Choose the custom audience that you created at the Ad Set stage. This way you can target people who have shown interest in your services and products, but haven’t acted yet. Since retargeting and custom audiences helps you reach people who are already interested, they are more likely to click your ad, making it cheaper.