While Twitter is not commonly used as a marketing platform, when compared with Facebook and Instagram, it surely is a very significant network with a userbase of more than 330 million monthly active users. Despite its poor revenue growth, the platform is an excellent place to attract new users, promote your brand and reach potential customers. To quickly increase your fanbase, you can Buy Real Twitter Followers. Not many marketers are aware of the specific targeting options that the platform offers, and hence, they usually do not consider it an important place for marketing. Here is a comprehensive guide on targeting users on Twitter.
Twitter enables users to target people based on their demographic profiles, which includes the following:
- Gender: targeting based on whether the person is male or female
- Device: targeting users based on the model of the device that they are using, such as iPhone 8 users or Samsung Galaxy S6 users.
- Location: targeting based on the location of the user, including their country, region, state, metro area and postal code.
- Language: targeting accounts based on the language that someone uses in their tweets and profile
- Age: targeting people based on their age, where you can choose from the set age brackets
- Platform: targeting based on the type of Twitter platform that an individual use, such as Android devices, blackberry devices, laptop or desktop and iOS devices.
Also Read: A Guide To Using Twitter For Marketing
This enables you to target users on the basis of their online and offline behavior, covering behaviors associated with insurance, lifestyle, dining, finance, philanthropy, household, proximity, subscription, sports, seasonal and retail services. The categories have further subcategory options, such as purchase behavior, homeowners or renters, home value, net worth, frequent flyers, credit cardholders etc. All this information is provided by external data providers and is likely to vary from region to region, but it is worth searching through these options.
You can target users based on their engagement with particular events on Twitter, such as sports, music, holiday events, movie releases, conferences as well as recurring trends including Twitter chats built around specific hashtags.
Through this option, you can target users if their interests align with your business. The interests are determined by collecting information on the platform, such as the accounts and topics that users connect with on Twitter. Top-level interest categories include beauty, literature and books, careers, business, automotive, education, family and parenting, gaming, health, home and garden, government and politics, movies and television, personal finance, science, sports, technology and computing, events, food and drink, hobbies and interests, law, life stages, music and radio, pets, society, style and fashion and travel. That is not all; within each of these categories, you will find subcategories to make your targeting more specific. For instance, sports category is further divided into climbing, skateboarding, soccer, rugby, skiing, volleyball and more.
This allows you to target people based on the words and phrases that they have recently tweeted about or searched for on Twitter. You can target users for the exact words they have used or broaden your search, which accounts for synonyms, misspellings and slang.
As simple as it sounds, the targeting option lets you target your followers on any Twitter account. You can also target “lookalike audience” for any account on Twitter by entering the Twitter handles you want to target. This means that the platform will analyze the interests of people who follow your chosen account and create an audience similar to that one.
If you are aware of the Facebook’s Custom Audiences targeting option, then you can easily understand what this is. You can use three types of tailored audiences on Twitter:
- Lists: this allows you to directly upload an email list or the list you have on your CRM to target existing customers.
- Webs: with this you can target people who have visited your website, specific webpages on your website or took some actions on your website. However, to make this work, you will need to install Twitter’s website tag on your site.
- Mobile Apps: this enables you to target users who have performed specific action on your mobile app, by setting up conversion tracking on the app