Christmas and New Year holidays are the perfect time for boosting your sales and enhancing your purchasing activity; however, since every other merchant is promoting themselves, it is quite difficult to make your brand stand out amongst the competition. Facebook is a very effective social media platform that offers a broad range of features and excellent advertising opportunities for businesses. To increase your followers on Facebook, you can Buy Real Facebook Likes. Using various tools on the platform, you can easily increase your sales during this holiday seasons.
Learn About your Audience
Before you begin an ad campaign for Christmas, it is important to know who your targeted audience is. This can be easily determined via Facebook Page Insights. You can view the information about visitors’ behavior on brand page, including the number of users reached and engaged with your posts. Once you have figured out your audience segment, it is time to decide what your holiday advertising campaign will look like.
Also Read: A Guide to Creating Successful Facebook Ads
Experiment with Ad Types
Facebook is known for its powerful advertising options that allows advertisers to create various types of advertising posts. Along with the traditional photo and video ads, you can also design other types of ads, such as carousel ads that feature up to 10 images. This is considered as the most effective format to promote several holiday sales in a single post. Other ad formats include dynamic ads, canvas ads, link ads etc. If you are confused and cannot decide on a single format, perform A/B testing of different ad posts and find out which one works the best.
Engage Custom Audiences
Using the engagement option of the Facebook Ads service, it is possible to optimize your promotions and get more users to visit your Facebook page and interact with it in some way, like sharing your posts, watching your videos etc. This is a good way to increase the loyal customers during the holiday season. Since the people you will be targeting already know your brand and may have positive attitude towards it, they are more likely to buy from you through custom targeting.
Add Strong Visual Elements
Like Instagram, Facebook is also a perfect platform for sharing visual content. Do not miss the opportunity to add animated GIFs, videos and appealing images to your posts. For the New Year and Christmas season, it is highly recommended for businesses to use moving images on the corresponding topic so that they can attract even more visitors’ attention.
Publish Emotional Content
This year Facebook has introduced the reactions feature, where users can not only like posts, but also express their emotions by reacting to it. Hence, you should create content that is emotionally engaging. This is especially important during Christmas and New Year holidays as users are filled with warm feelings and are eager to celebrate. Create posts that can appeal to people’s heartstrings and you will be surprised to see their feedback.
Another Facebook’s recent feature is its call-to-action buttons in the ad posts. CTA is a very powerful incentive that can encourage visitors to perform the desired action. The platform enables setting up customized calls-to-action according to your marketing goals that can significantly boost click-through-rates of your ad posts during the holidays. However, CTAs do not necessarily have to be in the form of buttons; you can publish the whole CTA posts on your Facebook page, even if these posts do not express an immediately obvious intent to sell something. This can result in greater customer engagement and help drive more sales during the holiday season.
Offer Last-minute Sales
During the holidays, you are very likely to end up with a certain quantity of unsold products that you may want to get rid of. Make the most of this situation by offering customers last-minute sales or discounts. You can use Facebook offer ads to promote the last-minute offers.