What makes Facebook different from other platforms is its variety of advertising options. The pages on the platform have a lot of freedom to customize and create creative and compelling ads. Each type of ad is suitable for a different purpose; while some ads are useful for driving app downloads, others can be used to increase your reach and boost fanbase. Speaking of fanbase, you can also Buy Real Facebook Likes to grow your followers. Here are some very commonly used types of Facebook advertisement along with their purpose.
The ad format lets you display up to ten images or videos, links and headlines or call-to-action in a single ad unit. It is noted to boast a lower cost-per-click and cost-per-conversion as compared to static ads. Carousel ads are very interactive and mobile-friendly. They are extremely suitable for creative e-commerce advertisers who are looking to promote multiple products from their store as well as for marketers who tend to post different content and offers to figure out what works best and attracts most leads with the audience.
Also Read: A Guide to Creating Successful Facebook Ads
In the last few months, there has been a huge increase in the video marketing trend, especially on Facebook. Users spend thrice the time interacting with the video as compared to interacting with a text or image-based content. Consider video ads as a type of mini commercials to promote your brand. Videos are an excellent way to stop users scrolling and make them see what you want to show. You have the opportunity to tell people about your brand without them having to leave Facebook.
Link Click Ads
When thinking about Facebook ads, these are probably the most common types of ads that come to your mind. The type of ad is very common. It is used to promote an external website and send users to certain landing pages or blog posts. Link Click Ads can be used with various placements allowing you to deliver the same ad across several multiple Newsfeeds to reach a larger audience. The ads perform really well and offer you the benefit of generating likes for your Facebook page.
As the name suggests, these ads are a perfect way to get new leads. It allows users to download content from your brand or sign up for your offer directly through Facebook. You can use the ad type to offer downloadable PDFs and promote webinars. Lead Ads serve as a reminder of the platform’s potential as a list-building tool. If you have a piece of educational content that your audience will be interested in, then lead ads are a great choice for you. The ad type is also a perfect way to quickly get a list of email addresses of potential customers.
The type of ad is definitely great for event organizers who want to attract more visitors. If you are looking to boost the reach of your event, Event Ads are a perfect way to do so. However, it is imperative to make sure that you are careful when selecting the targeting audience. Considering the size and relevance of the event you are promoting, you should restrict the geographical reach of the ad to users living in the same region or city as the event.
This is one of the most interactive types of ads that allows users to engage with your content on Facebook. However, it is currently only available on smartphones because of how we interact with the devices. The ads can have a header with logo, text block, full-screen image, button for offsite links, auto-play video, product set and image carousel. With canvas ads, the audience can swipe through a carousel of images, tilt the picture in different directions and zoon in or out by moving their fingertips. These characteristics make the ad type ideal for displaying a catalogue of your products.