Regardless of what your business goals are, if you want to promote your brand and build a solid brand identity, Instagram is an excellent platform; here is why:
The Use of Hashtags
You can use branded hashtags to drive some of the most effective social media marketing campaigns. The hashtag can include your company’s name, but that is not necessary. You can get creative and come up with something unique that is in some way associated with your brand. Branded hashtags then can also be used in TV commercials and billboards. They can help customers discover your content and keep your posts organized as well as create user-generated content led campaigns. User-generated campaigns are very important to promote your brand and increase your reach. You can also Buy Real Instagram Followers to boost reach. When it comes to using hashtags, while some Instagrammers use very few, others tend to overuse and spam. So, what’s the ideal number? For each post Instagram allows up to 30 hashtags; however, research recommends using ten to twelve tags per post.
Also Read: How to Create Effective Instagram Ads?
Instagram’s Increasing Popularity
As of this year, Instagram has grown five times faster than other social media networks. The number of active monthly users on the platform has reached 800 million, which was 600 million in December 2016. From these users, more than 60% people use the network every day. Moreover, with the introduction of Instagram’s stories feature, the platform experienced a dramatic boost in interaction, having 500 million daily active users. Compare this with the Snapchat’s only 178 million daily users! Despite Snapchat being the pioneer of disappearing content, two times as many stories as Snapchat are posted on Instagram. 35% of all Instagram users create and view video content via stories.
Most Brands use Instagram
According to the research, about 65% of the world’s top 100 brands use Instagram and the number is predicted to reach 71% by 2018. Furthermore, 80% of these brands post content on daily basis and see receive a lot of engagement, which is ten times higher than Facebook, 54 higher than Pinterest and 84% times higher than Twitter. What makes the platform really special is that it enables businesses to reveal the personality behind the brand. Often brands post behind-the-scene images to connect with their followers and show them who they really are. This offers a much more direct and personal experience for everyone. Does your company celebrate milestones? Do you have an office mascot? Whatever it is that you do, make use of Instagram to showcase your personality.
In-app Shopping Experience
The platform encourages its users to browse for products within the app, promoting in-app mobile shopping. As the forecasting firm eMarketer predicts, Instagram is expected to generate about 1.5 billion dollars in mobile advertising sales this year and five billion dollars in 2018. Instagram shopping was introduced last year and was only open to certain brands, redirecting users to the retailers’ site. However, with further developments, the network can be used for making in app-purchases. The visual nature of Instagram is what makes it perfectly suitable for easy shopping; all users have to do is tap on the link of the picture of the product they want to purchase, and they can easily buy without leaving the app.
The Power of Visual Content
Did you know our brains can process images 60,000 times faster than they process text? Also, about 40% people respond better to visual information as compared to text. Tweets with images receive 150% more retweets than tweets without images. This shows how well visuals are performing on all networks, but Instagram is considered as the best photo-sharing platform, where users share 95 million images and videos on average every day. Even if your business does not offer any tangible products or provides services rather products, you can post beautiful pictures and videos relevant to the brand to get the attention of your followers.