A marketer’s objective is to attract more users, get them to follow you and then turn them into customers. While you can Buy Real Facebook Likes to gain followers, the real problem comes when you have to turn them into buyers. So here are a few remarketing tips to help you convert your website visitors into permanent customers.
A Tracking System
For remarketing, you obviously need to know whom to target. To identify your target users, you can create a new Facebook Custom Audiences of people have shown interest in your brand, by engaging with your content or website. Set up a tracking system to track your website visitors through adding Facebook Pixel to your website. Once the system is set, you can create new audiences and craft various remarketing messages to reach out to them.
Segmenting your Facebook Audiences
One very common mistake most companies often make is that they create a single Facebook Custom Audience of all the website visitors and show them the same ad. What they fail to realize is that all website visitors have different intents and expectations, which means several custom audiences based on:
- Users who have visited the Pricing page
- Your blog readers
- Customers who have already purchased from you
- Specific landing page visitors
- Users who abandoned their shopping cart
Instead of bundling all your retargeting audience into a single bucket, you should create three to ten marketing audience segments; which depends on how much is your website traffic. The next step is to make sure that the ad you display matches the interests and expectations of segments.
Excluding the Convertors
Those who have been part of an aggressive remarketing campaign might know how annoying it can be to see the same ad over and over again. Even if you have chosen to hide the ad, the campaign still keeps still keeps appearing in your newsfeed. Therefore, when you are advertising your blog articles to a remarketing audience of blog visitors, it is important to make sure that you exclude users who have already read the particular post you are promoting. This rule is not just applicable to remarketing, but also to the rest of your Facebook campaigns. Don’t forget to exclude people who have already converted by visiting your website or clicked on your ad.
A Remarketing Funnel
Every successful remarketing happens in several stages. For instance, a person who started as one-time blog reader can be converted into a warm lead and then to a customer, but only if you are targeting them with the right offer and at the right time, which is why you need a remarketing funnel. Typically, a conversion tunnel has these stages:
- Awareness: people know that your products exist
- Interest: people are interested to about the products
- Desire: people want what you are offering
- Conversion: people purchase your product
- Re-engage: people buy additional products from you
Each of these stages requires a different set of ads and offers. Once a user has converted in one stage, you can exclude them from the target audience of stage and include them in the next.
Increasing your Bids
As you have seen, not all remarketing audiences can be the same. While some audiences include lukewarm leads, other can be used to target people who are highly interested in your offers and products. Depending on the buying potential of the audience, it is suggested that you bid more aggressively to reach the users who are more likely to make the purchase. To find out which visitors are more interested, you can track the particular landing pages they have visited. The tip here to takeaway is to adjust your remarketing budgets in a way that you assign larger amount to capture warm leads and turn them into buyers.
Facebook advertisement A/B testing is a constant process that can be used for every Facebook campaign, including the remarketing ones. You should test:
- Ad copy, especially the headline
- Ad design
- Bidding methods
- Unique value offer
- Campaign objectives
- Call-to-action buttons
- Ad placements
Start by testing your remarketing ad’s value proposition. You can create different variations of call-to-action buttons and discount offers to figure out what makes users return your website and purchase.