If you are a regular follower of digital marketing trends, you might be aware of the increasing trend of using videos that has shifted and shaped the world of marketing in 2017. And the trend continues to become more popular in 2018 as well. Here are some benefits of including video content in your marketing strategy.
Helps in Purchase-Decision
Usually, business-focused people do not realize the significance of videos and engagement. However, videos used for marketing can have a huge impact on your business, particularly sales. When a user views your video on YouTube, you do not want them to just hit the like button, instead, you want a viewer to be interested in buying from you. Speaking of YouTube, you can also Buy Real YouTube Views to increase your viewer count. It turns out that videos play a major role in purchase-decision process; 98% of the users admit watching an explainer video to learn more about a service or product and 90% of them agree that videos have been helpful in the decision process. One possible reason for this is that people who watch a video retain 95% of a message, while those who read the same content as text retain only 10%. Studies show that there are four times as many users who would prefer to watch a video about a product rather than read about it. Furthermore, Google’s research has shown that 50% of the internet users look for videos about a service or product before visiting the store.
People Prefer Videos
Research has shown that one-third of the online activities involve watching videos, which is equivalent to 32.3 videos each month. A majority of users prefer video content rather than textual content, because they are easy to consume and fun to watch. Moreover, another study revealed that 25% of the customers tend to lose interest in a brand if their website does not feature a video and about 2/3rd of users claim that companies that use videos are better at reaching their customers. To make users watch your videos, come up with content that is fun, interesting and easy to understand. The videos shouldn’t be too long, neither too short. Statistics show videos with two-minute duration receive the most engagement. This is why users spend about two times more time with video than without.
More Organic Traffic
Organic traffic is among the major factors that drive visitors to an e-commerce store, which is why most companies spend a lot of time and money on getting linked to high-quality websites. Higher quality of a website means it can attract more organic traffic, and the quality is determined through the website’s bounce rate. A good way to reduce bounce rates is to provide your visitors with engaging content, and videos receive the highest level of engagement. Embedding videos on your website, you can attract more organic traffic. However, before you start including videos, it is important to understand that there are two types of videos. The first one are sales-focused, which consist of customer testimonials, promotional videos and demos. Whereas, the second type are engagement-focused videos that aim to educate users and make them aware of your brand. Statistically, 62% of businesses that use videos on their websites think that it has helped increase the organic traffic they receive.
Improved Conversion Rates
Videos can also increase your conversion rate as they play a significant role in the purchase decision process. When shown an explainer video to teach about a product, 74% of the users ended up buying that product. Also, 77% of the customers say that they have been convinced to make a purchase after watching a video. This shows that videos not only boost engagement, but also help users pull the plug and buy your products or services. Websites that include videos in their marketing, receive 27% more click-through rates along with 34% higher web conversion rates. In addition to this, 76% of the brands who use video believe that it results in a good return on investment.