The platform provides incredible opportunities from brands to reach out to their target audience and take them to the brand’s website. However, as more and more brands are joining Instagram, the feed has become more competitive, making it harder to stand out. As a solution, some people Buy Real Instagram Followers to increase their reach, while others use Instagram advertising. To attract more users and make them visit your website, you should create ads for website conversions. Here are some tips to help you set up good conversion campaigns.
Add Clear and Relevant CTAs
The ads on Instagram allow you to add a call-to-action button. Not only you should use the button, but also craft the ad copy around it. Make the call-to-action exactly match the ad and the audience you are targeting. For instance, a “Learn More” button is considered more effective when targeting a cold audience as compared to the “Shop Now” button. A good strategy is to split test different CTAs and find out what is working best for you and the audience. This will give you an insight to help increase the Instagram ad conversions over time.
Segment Your Audience
Getting more positive results is associated with running more carefully and specifically targeted ads and the best way to achieve this is through audience segmentation. Use a combination of custom audiences and interest targeting to separate the audience into separate niches. Then, set up ad campaigns that are extremely relevant to only those users. For example, an accounting firm will create different ads when targeting small businesses and medium businesses than then targeting traditionally employed workers or freelancers. The audience can use your product in various ways; consider this when creating an ad to boost website conversions.
Use More Video Content
Video content is becoming very popular on social media, and so are Instagram video ads. The platform allows you to run sixty-seconds long video ads that start playing automatically as the user scrolls past them. Video ads can be used to show influencer testimonials, product tutorials or simply introduce the audience to your products and services. Whatever strategy you pick, make sure to get your point across and to show the value of your offer. Moreover, to get the best results on you Instagram video ads, you can add captions the video ads you run. This will grab users’ attention as well as make the video accessible to people having hearing disabilities. Since the sound does not play unless the user clicks, and the video keeps playing, subtitles can help in increasing your views and conversion rates.
Appeal to Pain Points
Instagram Ads are all about showing your services and products to your audience and convincing them that they want to buy them. This can be done through pain points. There is a reason for every service or product’s creation that revolves around pain points. For instance, there is a difference between saying “high-quality air-conditioning unit” and “now you won’t have air-conditioning die in July again”. While the first is introducing the product, the second phrase appeals to a big pain point and can convince people to buy the product. If you can successfully appeal to the pain points and convince people, you will be able to quickly drive numerous conversions.
Tell a Story
Who doesn’t love stories? The reason many big-name publications run articles with central but individualized, personal story along with general topics, quotes and statistics is that stories attract people. Individuals tend to remember stories, especially when there is an emotional connection. You do not need to come up with a very crazy story; a simple story only needs to have good introduction, description of the problem and a solution.
Test Different Ad Formats
Testing out various ad formats can help set up good campaigns. You can try the carousel ads, stories ads and landscape and portrait image formats. The stories ads are not considered very effective for website conversions. They are mostly used for building brand awareness and recognition. Carousel ads allow you to have more room to sell your products. Its unique ad format makes the advertisement stand out in the users’ newsfeeds, which is an added benefit. You can include both video as well as still image in the slides on the carousel ad. Lastly, test out ads with portrait and landscape image formats to determine what works better for you.