With more than 330 million active monthly users and an average of 500 million tweets sent out per day, Twitter is a social media platform that marketers cannot afford to ignore. It offers access to a highly engaged user base along with a variety of ways to use advertising tools to achieve marketing goals. Twitter ads can be used to achieve several different objectives, depending on the type of campaign you select. Here are six different advertising campaigns on Twitter that can be used to build awareness, drive conversions and foster engagement.
Growing your followers on Twitter is an important step towards accomplishing some major marketing goals. With each follower, comes the potential for engagement. And more engagement means more opportunities to boost conversions, organic clicks and fulfil other objectives. As the name suggests, this campaign aims to get new followers for your Twitter account. Another way to acquire followers is to Buy Real Twitter Followers. With a Follower Campaign, you can promote one of your accounts on the platform and pay per new follower. Twitter optimized your ads to acquire as many new followers as possible. The campaigns are created by a standard tweet, using a text or image to promote your account.
This aim of this campaign is to get the maximum reach for the campaign. Awareness campaigns allow you to promote your tweets and set a bid by cost per one thousand impressions, commonly referred to as CPM. Twitter optimizes your advertisements to reach as many unique accounts as possible. The campaign is created through building new tweets or using existing tweets that conform to the standards in the Twitter’s Ad Manager.
Also Read: How To Target Users On Twitter?
Tweet Engagement Campaign
With this campaign format, you can get more likes, retweets and replies, as it will make your tweets appear in front of people who are more likely to engage with them. You can promote you tweets and pay per first engagement with the user. Twitter Engagement Campaigns are created through building tweets that conform to the standards in the Twitter’s Ad Manager or using existing tweets. These tweets will appear in the newsfeeds of your target audience, profile pages or on Tweet detail pages. The campaign offers expanded reach for marketers who want to get their content consumed and conversations started on Twitter.
Website Click or Conversion Campaign
The aim of the campaign is to get the maximum number of users clicking on your advert and visiting or taking action on your website. In the Website Click or Conversion Campaign, you promote your tweet and pay per click. If your marketing objective is to generate traffic and convince visitors to take action, then this campaign is what you need to run, as it serves ad to users who are most likely to redeem your offer and click through to the Twitter landing page. It is created using a Twitter card, where you can include a headline, a description and a link to your website.
Video View Campaign
Videos are recalled 20% better on Twitter as compared to other leading social media platforms. Also, they product more emotional engagement and the highest level of attention and in users. The aim of Video View Campaigns is to get users to engage with your video. Using the campaign, you can promote your videos and pay only when someone views your video. The video is counted as viewed when user views for two or more seconds, unmutes it or expands it to full screen. The campaign is created using a Twitter card, in which you can include a headline, a description and a link to the video.
App Install or App Engagement Campaign
This campaign can get users to download and install your smartphone app. The App Engagement Campaign targets users who have already installed the app but not have not used it in a while, encouraging them to re-engage with the app. Depending on the goal, you are charged every time a user installs or opens your app. App Install and App Engagement Campaigns can be created using a Twitter card where you can add a headline, description and a link to download the app.