The objective of Facebook’s advertising platform is to create relevant and positive experiences for Facebook users and to help advertisers reach and obtain results from their target audiences. If you want to quickly reach a large audience, you can Buy Real Facebook Likes. However, a very commonly asked question is how much do Facebook adverts cost? Unfortunately, there is no specific answer. The cost depends on various different factors, which are listed below.
This is the amount that the advertiser is willing to pay for the ad. Facebook uses this to figure out how interested you are in showing the advert. Bids can be set both, manually and automatically, depending on how well you understand the Facebook’s advertising platform. If you decide to bid automatically, the platform sets the bid amount with the objective of using up your designated budget for the best results. However, with manual bidding, the advertiser decided what they are willing to pay per ad placement. To obtain the best results, make sure you don’t bid too low or your ad might not get the exposure it deserves. At the end of the day, you get what you pay for.
Also Read: How Much Do Facebook Ads Cost?
Ad Quality and Relevance
This is the perceived level of interest people have when they view your advert. Facebook ranks the ads according to their relevancy scores, which you can see through the Facebook Ads Manager. Interactions, such as playbacks and clicks can result in higher score.
Estimated Action Rate
This refers to how likely users are to address your specific call to action, which includes:
- Downloading your app
- Liking your page
- Visiting your site
The estimated action rate is based on your ad’s previous performance and the audience you are targeting, that is, the users who have previously completed actions related to your ad or ads of similar brands. So, if the estimated action is rate is low, the platform will compensate by accordingly increasing ad cost.
This refers to the number of users you are trying to reach. Facebook allows advertisers to target audience based on their age, connections, behaviors, gender and interests. By combining two or many of these factors you can narrow in on very specific audience. The price of ad varies according to the target audiences as some come with a higher price tag than others. For instance, some countries, such as the US, are more expensive to target as compared to other countries.
Depending on the situation, timing is a very important factor that can affect the cost of advertising. For instance, holidays or peak shopping seasons have advertisers flocking to purchase ads; hence, Facebook has to increase the costs according to the economics law concerning demand and supply. Keeping the seasonality’s impact on ad costs in mind, be prepared for higher prices at Thanksgiving, Black Friday, Cyber Monday, Christmas, New Year’s Day and Eve and post-holiday sales.
Facebook offers a variety of options for ad placements and the cost of each placement depends on its ability to get attention and convert. The ad placement options include:
- Audience Network
- Facebook Newsfeed (both web and mobile)
- Instagram newsfeed
- Right column (Facebook web)
To fully optimize the ad spend, it is suggested that you include ad placements on the Audience Network and Instagram. According to Facebook, with both of these placements enabled, you can reach a larger audience at a much lower cost.
Optimization of Ad Delivery
If your advert is not optimized for your specific type of result, the platform may not show it to users who are most likely to act on it and chances are you will end up paying more for the results. For instance, if you only want website clicks, optimize the ad for click links and nothing else. Mixing up an ad’s purpose with other calls to action or incongruent calls to action will have a negative impact on your campaign. Facebook helps advertisers with ad delivery optimization by making it appear in newsfeeds of people who are more likely to take action based on the specific call to action you have used. To reach your marketing goals, conversions are very important, and to increase conversions, it is beneficial to get your ad in front of users who have demonstrated a clear interest in other ads similar to yours.