In March 2017, Instagram introduced advertising in Stories as a worldwide feature that offers brand another paid opportunity to reach more users. You can Buy Real Instagram Followers to reach more audience. Stories ads are available for any Instagram account having a business profile. They pop-up in between the Stories of the account you are following. Here are some best practices to use with Stories ads that can give you high return on investment.
Make it Visually Appealing
In Instagram ads, you have a choice to include a photo or a video; either way, the first image that appears should be good enough to grab the user’s attention. You need to catch the eye of people who speed tap through watching Stories. For instance, Gap used a short video showing women dancing in holiday party clothes. This video was eye-catching enough to make users click through and led them straight to their holiday shop.
Also Read: Instagram Ads For Website Conversions
Make the Brand Name Visible
Unless you are a huge well-known brand, you need to mention your product and brand right from the start. Subtle storytelling does not well work in Stories since users tend to tap through their feed.
To make your brand stand out, you can
- Begin the video by focusing on your product
- Overlay your logo in a predominant way
- Use minimal styling and a simple font to make your name stand out
You can use music to your advantage to draw user’s attention. Attention-grabbing music can draw watchers into the video and set the scene of the ad. For example, Sono paired up their video with dance music to show how their products can be used at home.
Be Highly Relevant
The structure of your creative ad content should be in line with your advertising goals. For example, if the goal is to get more likes on your website, then make sure the content is so relevant to the audience that they instantly click through. In addition to this, you should also choose the target audience carefully. Here are a few ideas for high relevancy:
- A how-to guide that solves an important need
- A blog post timed for a holiday
- A specific product they have been eyeing when using an ad to retarget customer base
Stay in Touch with Existing Customers
Since the Instagram’s newsfeed became algorithm, several brands have tried various ways to increase their engagement numbers. One of the ways is the use of Stories, but Stories also changed and became algorithm. Hence, to make sure you appear in front of the people who are following you and your potential followers, you need to advertise.
You can use Instagram Stories Ads to share your company initiatives and new products with the existing customers. These are the people who are already following you and are likely to be excited to get any news about your brand. One of the many aspects of online marketing is to stay true to your customer base and not forget about them while you are seeking new customers. Consider the example of Starbucks, who partnered up with Spotify to showcase three musical performers’ non-profit foundations. Each artist had a short animation along with some text naming their foundation.
Use Influencer Marketing
If you are already having an influencer marketing strategy in place, then it could be a good idea to use some of the content created for paid advertisements. The ad you create can either be an extension of the already existing content or it can lead to new information. For instance, Wild Turkey’s Instagram Story Ad features Matthew McConaughey in a small video preview. It is a short video with some important text overlaid. If you want to know more about what he says about the brand, you need to swipe up to watch the full video.
Use Helpful Content
The key to good marketing is to give the audience what they are looking for by showing the content straight in the ad. If the users want to shop or learn more about the content, a call to action will always be there for them. Whether it is a how-to guide or a list, try to deliver the message without making the user click or perform any other action.