Social media return on investment is considered as one of the most debated topics in the online marketing world, and yet most people do not know how to work on their marketing strategy to maximize their ROI. Here are four simple ways to help you understand how you can increase your ROI.
In a large number of businesses use social media these days, but only a few companies manage to get a real return on investment. The major reason for this is that usually brands do not measure their performance on social media. Often, brands only measure the number of users following them. Speaking of followers, you can Buy Real Twitter Followers to increase your audience. According to a report on social media marketing, about one in five brands indicated that they never had conversations about social return on investment. And since you cannot improve on what you don’t measure, most brands get little or no ROI.
Start by outlining the reason you are using social media; it is for lead generation, brand awareness, lead nurturing, thought leadership or customer retention? What goals do you intend to achieve through social media marketing; is it driving a specific number of people to your website or nurturing your existing leads? Once you know answers to these questions, you can use social media metrics to measure your success. A study has found that when marketing goals are identified, and metrics are measured, social media ROI triples.
Also Read: 4 Most Important Social Media Metrics
Understand the Followers
Did you know about 2.8 billion users in the world use social media at least once a month, and 91% of these users use their mobile devices to access social networks. Knowing the type of devices your audience is using can help understand their mindset better. For instance, individuals who view your brand’s social media content on mobile are more likely to be younger and they might skim over posts very quickly. If you do not know who is engaging with your content, you will not have any context behind the metrics. To measure the metrics, you can visit the analytics page of different social networks to obtain other demographic data on who is engaging with your content.
Determine the Target Audience
One of the biggest problems for brands who are just starting out on social media is the low engagement. If your content on different networks is not getting the social engagement you are looking for, a possible reason for this could be not reaching the right audience. The right audience or target audience are the users who are good leads for your brand. To make sure that your content resonates with the target audience, you need to have thorough and clear understanding of what your target audience is doing online and the content they are interested in.
Look for any particular industry influencers who are gaining traction with your prospects and customers. Notice what they are posting about and which of their posts receive the most reactions or comments from the followers. Figure out the audience these influencers are engaging with. This is known as social media listening and it can help you learn about your target audience’s pain points and interests. By analyzing what other users in your ecosystem are talking about, you can gain sights to determine what type of content should you post to get increased engagement.
Nurture Existing Customers
Social media networks are not only for finding new customers; they can also be used for nurturing your existing customers. Hence, it is important to make sure you are building relationships and cultivating customer loyalty by recognizing the successes and achievements of your current customers. You can use the different platforms to answer questions from your community and teach the audience better ways of using your services or products. Customers who love your products or services are likely to recommend your brand to their networks, which is essential for free marketing.