Twitter is one of the core social networks for research, awareness and engagement, which makes is a great platform to represent your brand. However, with more than 313 million monthly users and half a billion tweets sent per day on the network, your brand can easily get lost. Here is a very simple and precise guide for marketing your brand on Twitter and reaching out to a larger audience. To reach a large number of users, you can also Buy Real Twitter Followers.
Optimize your Profile
A complete and strategically crafted Twitter profile can help build trust with your audience, give your customers a direct channel to reach out to you and improve how your account appears in Twitter search results. Start by writing a great bio. The platform allows you to add 160 characters in the bio, so make you use the space wisely. Also, don’t forget to add your location and link to your website. Once you have a complete, optimized profile, the next step is to get it verified for your business. When users see that you are a verified brand on Twitter, they are more likely to trust your content and brand. After you have invested so much time and effort in crafting a great profile, the next step is to ensure that users can actually find it. Add your Twitter username to your email signatures, website, the side of your delivery truck or wherever you can show it off.
Also Read: Twitter Bio Ideas for Effective Marketing
Create Great Content
It is very important to come up with content that is easy to read and likely to resonate with your followers. To post tweets that your audience will actually be interested in reading and retweeting, learn about the needs, fears and interests of your followers. Moreover, using hashtags in your tweets makes sure that your content gets seen by as many users as possible. The tags allow you to classify content so that the tweets are grouped with similar relevant Twitter content. This helps users to find your content more easily as well as help you find influencers in your industry.
The effectiveness and popularity of integrating multimedia in your tweets continues to increase. According to a survey of Twitter users, a majority, that is 82%, of the users watch video content on the platform. Also, users want to see more videos from brands, celebrities and other users. Another report from 2017 stated that 79% of consumers prefer watching a video to learn about a product instead of reading the text and 84% of the users have been convinced to make a purchase after they have watched the brand’s video. You can post videos that you company has created to retweet relevant video tweets that your audience would find valuable.
In addition to videos, images also play a major role in getting the followers’ attention. Among all the platforms for sharing photos online, do not forget to share them on Twitter as well. Including relevant images can help catch the eye of your audience and encourage engagement. You can share pictures of your team members, products, your office or anything relevant to the brand. If you are posting pictures of people, tag them to get more attention. Last but not the least, GIFS can be a great option for adding some fun to your tweets. In 2016, more than 100 million GIFs were shared on the platform. Check our Twitter’s integrated GIF search to look for relevant GIFs.
Engage with your Audience
It is easy for marketers to get a huge number of followers; however; the real challenge is to engage with the audience, because without engagement, your follower number has not much significance. The platform has been designed to help users connect and engage on a personal level. You can use that to you benefit by regularly engaging with your audience. Here are a few tips to boost engagement on Twitter:
- Follow your network
- Respond quickly
- Retweet, like, and follow
- Use @mentions and tag people
- Ask questions
- Run a Twitter Poll
Whether it is about monitoring social media to mitigate major risks or just to keep an on the overall sentiment of your brand, it is crucial to know what people are saying about you and how they are interacting with you on Twitter. Here are ways to monitor your brand:
- Use Twitter lists to get more organized and listen to the audience more effectively
- Have a crisis communications plan
- Follow your competitors to see what they are doing
- Use Twitter Analytics to measure marketing results