The introduction of Facebook Live has altered the playing field for content development in the online world. Facebook Live videos experience three times the engagement as compared to the ordinary videos shared on the platform. This makes live broadcasting a great way to reach greater audience and get more users engaged and interested in your brand. Also, to increase your reach, you can Buy Real Facebook Likes for your page. Here are a few tips on how to start with Facebook Live broadcasting.
Promote Before You Broadcast
Live videos are more of an event than a blog post, which is why you have to generate interest beforehand to get all the important viewership. Fortunately, Facebook enables you to target certain events and groups with your promotions. Share your daily updates about the broadcast, but don’t just tell your audience that you are going to stream. Instead, share something of value to remind, such as highlight a tip you will be sharing in the live broadcast.
Also Read: 3 Reasons to Use Facebook Live For Marketing
Make Formatting Decisions
Make sure you take the time out to think about how you will shoot and stream your video. For instance, if you are using Facebook Live app for iOS, you have the choice to broadcast vertically or horizontally, depending on works best for you. Try different options in a test run to determine how you look for your audience. In an interview-based video, vertical shooting might make you seem too close to the camera, so go for horizontal shooting. But on the other hand, if you are having an intimate behind-the-scenes chat with your followers, a vertical shooting would be more suitable.
Offer Context Constantly
It seems like a pretty good idea to introduce yourself or other speakers in the beginning of the live broadcast; because just like blog posts, the aim is to convince users to stick around. However, since Facebook Live allows viewers to join the stream at any moment, so you can repeat your introduction and let new audience know what is happening.
Always be Responsive
The live reactions and comments are what makes the live broadcasting experience so engaging to the audience. And it feels more like a two-way conversation when you directly respond to their questions in person. This is why Facebook Live drives 10 times more comments per unit time as compared to non-live videos. A very powerful way to increase engagement online is to respond to the comments that appear live on air. This will invite more users to share their thoughts and opinions as you go along.
Make Sure you are Likable
Another very important Facebook Live broadcasting tip is connecting with the audience, without branding too much. This means that you should focus more on building relationship that lead to long-lasting impressions rather than obnoxiously marketing yourself and selling your products. Also, when you are broadcasting make sure you are relaxing, smiling, and feeling confident. Nonetheless, you can draw attention to your services and products from time to time, but be subtle. When you end your video, add a call-to-action to take users to your website.
Use Other Channels to Promote
You Facebook Live video does not necessarily have to promoted only on Facebook; in fact, you can easily promote it across other social media networks to get more people to join the live streaming. Although you may not get everyone from Twitter, LinkedIn, Instagram or other platforms to watch your live video, but providing a link to it can help promote yourselves on other networks as well. For instance, NASA promotes content for Facebook Live on Twitter. Additionally, you can also post a countdown to live broadcasting or share the video after live streaming for more awareness.
Analyze Your Results
As with every other social media marketing strategy, it is important to learn from what you accomplish. Facebook features various metrics that can help you measure your performance and see what you have accomplished. For example, you can use Facebook Analytics to see the number of users you have reached and the number of unique viewers you have. In addition to this, you can also determine the number of viewers at specific times, which can tell you what moments of broadcast had the most impact on your audience. The more you analyze your present performance, the likelier you are to publish stronger videos in the future.