The first step to building credible brand presence on Twitter is to optimize your profile and get people to follow you. To get followers, you can Buy Real Twitter Followers; however, the next step is user engagement, which can be quite challenging at times. Hence, here are simpler ways to increase engagement on Twitter.
The Power of Visuals
Since the last few years, we have seen the use of images and videos in posts continuously increasing the social media engagement statistics. According to Twitter reports, photos earn an average of 35% more retweets as compared to tweets without any images. While crafting your Twitter engagement strategy, make sure to add visuals, which can also include videos, quotations and gifs. The reason behind improved engagement is that visuals help build trust and provide a storyline, which is usually harder to achieve with just text. On the other hand, replying your audience with gifs every time they ask something can be a too unprofessional and lighthearted. The idea is to be simple while remaining visually-appealing. Remember, add visuals whenever possible without going overboard. Also, try to use social images that communicate a cohesive brand aesthetic and style.
Also Read: 6 Advertising Campaigns on Twitter
Questions and Responses
Questions are another quite effective way to engage with your audience on Twitter. The platform provides native features, like Twitter Polls, that can allow you to reach your audience and get valuable information on how the users feel about your brand. These questions do not necessarily have to be directly tied to your services or products; instead, you can simply ask social media questions that you think your followers would want to answer. Your audience may not answer if you are only talk about yourself, so make sure the questions do not always involve your specific brand. In addition to this, you can also keep an internal log that contains your questions and the audience’s response. This log will help you to formulate social content in the future.
Call to Actions
When you want to drive the audience through your sales funnel, it is important to use actionable language, meaning call-to-action (CTA) buttons. CTA phrases are essential to any business that is trying to sell their product. Without directing traffic to your purchasing pages or creating a sense of urgency, you are not likely to get that many clicks. Fortunately, there are various simple techniques to turn your tweets into actionable call-to-actions. One of the ways is to ask your customers question that are irresistible and can get your readers to follow through the sales funnel. Moreover, with simple to follow and direct CTAs, you can make it pretty easy for readers to continue onwards. Another way is to use images and let them do the talking, and with every image, include a little description and a link to click through.
Quality Content of Quantity
We have often seen profiles on social networks, like Instagram and Twitter, either buzzing out on posts or making very less posts. One possible reason for this is that companies try to make presence on every social network and do not have time to manage multiple accounts. However, like any other task, you need to be consistent with your Twitter posts as well for maximum engagement. Statistics recommend that ideally, you should tweet at least five times a day, and must aim for quality content of quantity. Considering the rapid growth of the network, this rule seems perfect. You need a decent number of tweets to engage with your audience; however, this does not mean that you can compromise on the quality. There are brands that do not pay attention to consistency in quality; as they mostly post random irrelevant tweets and very few good-quality tweets. The key is to tweet often, but make it count. For brands who are unable to take out time for social media management, they can use a social media calendar to keep track of their tweets.