One of the two ways to invest in increasing your Facebook page reach is to Buy Real Facebook Likes. Whereas, the other way is Facebook advertising, which is often costly. Nonetheless, by putting in some additional work and time you can lower those costs. Here are some ways to help you reduce the cost of Facebook ads.
Improve your USP
USP, short for unique selling proposition, is what makes your services or products relevant to its users while making your brand stand out among competitors. According to the advertising legend, Rosser Reeves, USP consists of three parts:
- The advertisement must explain a relevant and clear benefit to the consumer
- The proposition must be unique; something that competitors are not offering
- The promise must be compelling enough to move the mass of millions
If you cannot come up with something unique, use a message that is used by your competitors, but make sure you add a small differentiator that can make your product more memorable and preferable. Whatever you are promoting, try to find a key benefit for the buyer and make sure to clearly mention it in your ads.
Targeting the Right Audience
Another step is to check the Facebook Audience Insights tool to see which audience is the most interested in your products and services and make sure you are targeting the right users. Using the tool can help you obtain anonymous information:
- Demographics: lifestyle, age and gender, education, job role, relationship status and household size
- Facebook usage: how frequently your target audience and logs onto Facebook and through what devices.
- Location and language: where does your target audience live and what languages do they speak?
- Page likes: the top pages that users like in different categories
- Purchase activity: past purchase behaviors and methods
Target Advanced Facebook Audiences
When creating new Facebook marketing audiences, don’t limit yourself to just Saved Audiences. Make use of the other types of audiences available on the platform; including: Custom Audience and Lookalike Audience. Using these two audiences can significantly help you reduce your Facebook advertising costs.
- A custom audience is the audience based on the data available from Facebook pixel on your landing page or website. Custom audience can also be based on in-app actions or email lists.
- A lookalike audience is a Facebook audience that can help you reach new users similar to your website visitors or existing customers. As a result, you can people who are more likely to buy from you.
In a perfect campaign structure, you should use all three types of Facebook audiences to reach slightly different audience segments.
Exclude Past Converters
This is a tiny but super-efficient hack to keep your Facebook CPC low, which means excluding people from your target audiences who have already converted. You can move those users to the next step in your marketing funnel instead of repeatedly delivering them the same ads. Create a Custom Audience of users who have visited specific pages and use the Exclude feature when setting up your audience to stop targeting users in this custom audience.
Interactive Ad Designs
According to consumer acquisition, images are arguably the most significant part of your ads as they are responsible for 75% to 90% of your ad performance. If you want to make sure your ad catches as many eyes as possible, here are some tips to design an engaging Facebook advertisement.
- Avoid plain stock photos
- Include symbols and icons: simple ad designs that mostly contain backgrounds and symbols are preferred.
- Keep your in-image copy short
- Match and design with landing pages: before-the-click and after-the-click should have the same branded look.
- Show your product
- Test various ad formats: create slideshow ads or Facebook carousel ads to bring make your ads interactive.
- Use bright colors: using highly contrasting CTA results in 75% higher click through rates.
- Use in-image text: add value proposition in the advert image.