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Monthly Archives

January 2018

How to Generate Leads on YouTube?

YouTube is a very powerful marketing tool for your marketing efforts. It is the second largest search engine with up to 72% of marketers hosting their video content on the platform for successful marketing campaigns. While you can Buy Real YouTube Views to increase viewer count on your videos, the real challenge for marketers is to generate leads through videos. Here are some ways for lead generation on YouTube.

Brand Your Brand’s Channel

Your channel should be a representation of your brand, for which you can optimize the certain features, from your YouTube channel art to your thumbnail images. This will give your channel and the videos a more credible appearance and a professional look. Branding your business channel is an essential step to build trust from your viewers, which is, in turn, significant for lead generation purposes.

Also Read: YouTube Marketing Trends For 2018

Utilize Keywords Effectively

One of the major benefits of using the platform as a lead generation tool it the ease of finding the desirable content. However, to take full advantage of this perk, you have to make sure that the text surrounding the video is completely optimized for search with plenty of keywords. Since all of your text related to video is searchable on both, YouTube and Google, you want to get the most out of it. This includes the video’s description, headline and tags. It is recommended to use a combination of certain short and long tail keywords to make it easier for the users to find your videos when they are looking for the related content.

Add Clickable CTAs

Getting views for videos is great; however, your objective should be to convert those views into leads. This can be achieved by adding clickable call-to-action (CTA) buttons are the end of your videos to capture lead information. A very common mistake that most businesses often make is that they say things like: “Click on the link in the bio for more information,”. On the contrary, a clickable CTA button does not require the user to scroll and find the link; it is directly in front of them. This significantly increase the chances of users clicking the button. Another benefit of using CTA buttons is that wherever the YouTube video is shared, the buttons will always be active.

Respond to Comments

More often than not, potential customers and leads do not necessarily reach out to your customer service team voice a concern or ask a question, but instead, they might drop it in the comments section of your videos. This is why it is crucial to respond to the comments as it gives you the chance to overcome objections and ask questions. In addition to this, responding to the comments and engaging with potential leads means building trust and relationships. Followers and customers love to see brands that interact with their content on social media networks and this can help you generate leads. Users are more likely to subscribe to your channel if they respect and trust you.

Provide Value

This is the key rule of content marketing that it only works when you are offering your audience real and nearly tangible value. Your video needs to be valuable enough that users consider signing up for whatever lead generation you are offering. Informative and educational videos, like tutorials, are great for this purpose. They are extremely valuable because they offer educational and actionable content that proves your brand’s expertise on the subject. Furthermore, offers like whitepapers and e-books are also considered as great lead magnets to boost lead generation results because they provide incredible knowledge for free and very invaluable.

Share the Video Everywhere

Fortunately, YouTube’s options for sharing videos are pretty extensive and simple to use. With just a click, the videos can be shared on various major platforms, including Facebook, Twitter, Instagram and Pinterest. Moreover, you can also embed these videos within the blog posts on your website, which will make your content more interesting and dynamic. The more the video is shared, meaning the more platforms it is on, the larger reach it will have. This means more views and greater leads.

 

YouTube Marketing Trends for 2018

As the internet and social media marketing are evolving, so is YouTube. The platform provides a great opportunity to new users elaborating their career with no boundaries. If your brand is part of these industries; Gaming, Music, Fashion etc, then you should use the platform to market your brand in 2018. Here are the top marketing trends of 2018 on YouTube that can get you more views and help build a stronger brand identity. Another way to increase your viewer count is to Buy Real YouTube Views

360° Video

A combination between virtual reality and common videos, 360-degree videos allow the customer to be in touch with the brand and interact with it through media. The viewer can control various features of the content, like the angle and perspective while watching it. What makes these videos stand out is that they provide a cheaper and easier way to experience virtual reality. Without the need of any special tools or gadgets, viewers can enjoy the brand-new strategy, which makes it more accessible to a lot of potential customers. 360-degree videos are often very easily played in mobile devices that makes it pretty convenient, considering a huge percentage of the traffic based on advertisement is done through tablets or mobile phones. These videos catch more views, subscribers and shares as compared to standard videos, that can make it a big thing in 2018. This year, the trend will get more developed. Moreover, developers are also considering to include buying options when the video ends. The swipe to buy option will soon be available in YouTube, where these videos will play a major role.

Also Read: How To Create Your Vlogs On YouTube?

Gaming Videos

From a past few years, the gaming industry has been working hard in the development of new gaming platforms and e-sports is the latest new gaming sensation. An e-sport is an online competition based on video games. According to statistics, the e-sport is estimated to be worth approximately $1.5 billion by 2020. This shows the rush that virtual gaming has created all across the globe, which is why brands of several areas invest in gaming videos. From game developers and computers to accessories and clothing brands, every niche can benefit by making gaming videos.

How to… videos

Recently, video tutorials are gaining a lot of fame, and video marketing has gained ground on YouTube and internet. The video-sharing platform has become the biggest network where you can watch and post how-to videos. A picture is worth a thousand words; imagine how many words is a video worth. Customers tend to believe and buy some products more if they see how it works. Tutorial videos can work well in various different brand niches, and the combination of influencers and tutorials can boost your business to the top.

Live Video Streaming

This is accessible for marketing on almost any social media platform. Live videos can help build a really good relationship between the brand and the customers, as it allows for interaction in real time. Your business can get more human and clients appreciate a brand with a face, as it makes it more trustable. With live video streaming, you can create more engagement with the existing customers as well as attract potential ones. Since YouTube is a platform that is used by millions of active users every day who are seeking for something interesting to watch. There are various topics available for video live streaming, from important people of the company to interviews, from tutorials of how to use your products to the production of the products along with behind-the-scenes of the business.  When creating YouTube marketing strategy in 2018, you should pay special attention to live question and answers where some of the staff can interact with the viewers and answer their queries. In addition to this, live streaming events is an acute way of selling and make people who are not present to be a part of it.