Throughout the year 2017, the platform has made some big changes and introduced new features, such as follow hashtags, live video, story highlights, archived posts, hashtag stories and much more. And with these amazing updates, we anticipate some exciting changes on Instagram this year as well. In case you are looking for followers for your account, you can Buy Real Instagram Followers. Here are the five trends that we predict to dominate the platform this year.
Stories over Organic Posts
This is one of those trends that can change everything for the platform. We have already seen Stories on Instagram becoming increasingly popular in 2017, and the platform has made several updates to push this further, by introducing Story highlights and mid-feed Stories navigation panel. Many users on Instagram have already adopted this feature as their primary method of sharing content, with the main feed becoming secondary. While the content of the main feed is more strategic, planned and thought out; Stories can be used to give more personal insights, like things happening behind the scenes. The prediction for this year is that the Stories will eventually take over the organic posts.
Also Read: Ideas for Instagram Stories Ads
A Separate Messaging App
Direct Messaging or Instagram Direct is likely to become a standalone app. Although this has been rumored for a while, some users report using a beta version in a few specific regions. Nonetheless, we cannot know until at least early 2018. The reason for the prediction is that Instagram has been following the Facebook blueprint since the past few years, like adding the algorithm feed and live video. What was previously Facebook Messenger is now used as separate app as only Messenger. Similarly, Instagram Direct may also become a separate app. Another reason for this prediction is heavy rivalry between Snapchat and Instagram. Both platforms are huge social media titans, and we have seen Instagram mirroring some of the features of Snapchat. So, we can expect to see the launch of Direct anytime this year.
Shoppable Posts and Clickable Links
Fashionistas and bloggers have been waiting for this feature to come to Instagram; but fortunately, there have been rumors for shoppable posts being introduced to the platform this year. Currently, only a few selected users are able to use this feature on their accounts. Shoppable posts allow users to directly purchase products using the Instagram app. Furthermore, users will also be able to tag their images with clickable links that their followers can click through and purchase the tagged item. A huge frustration for Instagram users is not being able to share links in the comments of posts, and this can be solved by allowing Instagrammers to share posts with clickable links via direct messages. In 2018, we expect to see shoppable posts for more users and influencers.
Another upcoming trend of this year is micro-influencer marketing. You must have heard about influencer marketing on Instagram last year; as a continuation of the trend, we may see micro-influencer marketing. Basically, micro-influencers are influencers that have a much smaller following, but a more engaged audience. Due to the less number of followers, micro-influencers are relatively inexpensive as compared to the prices associated with influencer marketing. In 2018, we predict to see a lot more paid partnership content from your favorite Instagrammers, especially the ones working with small brands and businesses.
Introduction of Virtual Reality
Virtual reality is the wildcard trend for Instagram this year. Since a very long time, it has been dubbed as the next big tech thing, but tech experts are struggling to find a way to implement the technology and make it accessible to every user in a consumable way. We have seen Facebook’s attempt to implement VR with 360-degree photos, where Facebook users can use the feature to share their experience with their friends. Similarly, we can expect Instagram to follow Facebook’s footsteps again and launch some format of 360-degree photos and videos. However, this is most likely be limited to Instagram accounts with business profiles, just like the carousel posts when they were first introduced. In addition to this, we have seen Instagram implementing augmented reality in their stories much like Snapchat, so the next possible step seems to be the introduction of virtual reality.