Previously, it used to be simpler and easier to come up with a marketing plan for social media and follow it. However, as the networks have evolved, and new features have been introduced, it has become challenging to get your message across the target audience and build a solid fanbase. You can also Buy Real Twitter Followers, Instagram followers, Facebook page likes etc. to strengthen your fanbase.
Social Media Audience
Facebook is considered as the most widely-used platform, but it is not necessary that you’ll find an actively engaging audience there. It is essential to understand who your audience to improve your marketing. You need to determine things like what age group is most interested in your products, what income level makes up the most of your returning customers etc. Look into the demographics of different social media channels. While these demographics give you an idea about users on each network, to better understand your customers, you will have to further analyze social media insights. A social media dashboard provides an overview of your followers and how they interact with you.
Most Important Metrics
Often marketers only look at the number of followers they have and the likes they receive; however, that is not enough. You should evaluate other social media metrics as well, especially engagement metrics. They paint a better picture of how well you are doing and help build lasting relationships with the audience. Some other most important metrics include:
- Reach: number of unique users who saw the post
- Clicks: number of clicks on the content, brand logo or name
- Hashtag performance: which hashtags result in the most engagement
- Sentiment: measurement of how users react to your content, hashtag or brand
- Organic and paid likes: number of likes gained organically and through advertisement
Look for Competitors
Before you start posting on your brand’s social media profile, it is helpful to first observe your competitors. Look for new ways for publishing content by analyzing the reasons behind the success of your competitors. The easiest way to find competitors is by doing a simple search on Google. Enter a few keywords and phrases that are relevant to your industry and see the results. From the brands that show up, look for the ones that are active on social media. Notice the type of content they are posting and the tactics they are using to drive engagement. This way you can have a better idea of what your customers want and can design your marketing strategy accordingly.
Responding to the Audience
Social media platforms are often referred to as networks, because their purpose is to provide a space to discuss topics, converse and share content. Hence, as a marketer you cannot ignore the conversations and engagement opportunities. Just by having a strong presence and interacting with the audience, your brand can get a lot of recognition and respect. You need to figure out when is your brand available to interact and engage with their customers. Although research may tell you certain times to post the content for more engagement, but there is no point if your brand is not active at that time. Make sure your social media managers are available and can respond any questions or concerns related to your products or services. Due to the updated algorithm, it has become quite difficult for organic content to reach a majority of your followers. So, the last thing you want to do is not respond to the users who are trying to engage with you.
Monitoring and Tracking
How well is your social media marketing strategy performing? Are there any improvements as compared to the last few months? You cannot tell how well you are doing until you continuously monitor and analyze your efforts. An in-depth insight of your social media activities can help put things into perspective. Did you know about 46% marketers are not sure if their marketing strategy is generating any revenue or not? Consistently tracking and monitoring your marketing efforts can help in improving posts for future.