This is a very important question that most marketers often ask. However, there is no particular answer to it. The reason for this that Instagram advertising is based on a number of different factors. Nonetheless, there are a few factors that can help in reducing your Instagram advertising costs.
Do not Repeat Content
When users see fresh and authentic content, they are much more likely to follow you and engage with your brand. An even better option is to post user-generated content that can help create a two-way relationship with the consumer and the brand. You can also Buy Real Instagram Followers to increase your audience and establish your brand credibility. Moreover, focusing on brand marketing and visual storytelling instead of driving direct response can result in better results. Advertisers need to remember that they only have a couple of seconds of a user’s attention before they scroll on. Hence, try to make them as engaging and interesting as possible. You can the highest return on investment on creating content that resonates with your target audience. Since Instagram is a visual platform, you should try to come up with top-funnel content when introducing your brand or business.
Build Audiences with Video
If you are looking to decrease your Instagram advertising costs, it is a better idea to go for a slideshow-style video ad to target customers who are top of the funnel with no brand affinity. Traffic generated from video ads has lower acquisition cost and enables you to build audiences more affordably. Once when you have driven traffic from the video ad, use remarketing strategies to drive revenue and grow business through Instagram audience.
Also Read: Instagram Ads For Website Conversions
Test your Adverts
As people are becoming more accustomed to Instagram ads, marketers should test their ads before posting to boost performance. The good thing is that Facebook and Instagram reward brands that provide their users with relevant content. High relevancy means higher click through rates, which results in lower CPMs. The way to make your advertisements relevant is to test various combinations of audience and different types of content. A clever technique is to not show the same ad to every user. Instead, pick five different audiences and set them up as separate campaigns. Create five different ads for each of these audiences. As a result, you will notice that one of these audiences will drive a ten times cheaper CPC, while a specific Instagram ad will drive five times higher CTR. Turn everything else off and spend your money on that winning combination.
Optimizing your Audience
Another benefit on advertising on Instagram is that the ads are launched through Facebook’s advertising platform, which means marketers can access the same type of data. Use this data to identify which demographic is generating the most expensive results and then exclude them from targeting. For instance, if you see men aged 45 to 54 years have a cost per click of $2, then remove them from your targeting audience. This will help in reducing your costs. Segment your ads based on different criteria and you will know which audiences have the lowest costs.
Dedicated Landing Pages
Often, what most brands do not pay attention to is their landing their pages. However, they should carefully consider what happens when a user clicks their Instagram ad and lands on a webpage. Does the creativity of your ad complement the landing page? Does the landing page make it easy for users to convert? Better converting landing pages make it easier to absorb the costs of more expensive ad campaigns. Therefore, for a truly effective campaign, make sure to create dedicated landing pages and not simply send users to your homepage. Most successful campaigns on Instagram have mobile-friendly objectives, such as app installs, lead generation, brand awareness and taking users to a website that is mobile-friendly and loads in three seconds or less.