With more than two billion active users, Facebook has become the most popular social media platform, which is used by 94% of marketers for advertising. The platform offers various features and tools that advertisers can use to come up with effective ads to increase followers, drive engagement and boost conversions. You can also Buy Real Facebook Likes to increase your page audience. Here are five powerful advertising tools and features on Facebook that can help you grow your brand.
Facebook Pixel and Custom Audiences
Facebook Pixel is an embeddable code that can be added to the website to track what users’ activities, such as making a purchase, visiting a specific page or adding an item to the cart. The feature can help measure conversions as well as let you know about the Facebook users who are visiting your website. You can use this information to create more effective ads that your website visitors would like to see.
Custom Audience is Facebook’s way to allow advertisers to remarket to their potential customers. This feature enables you to show your ad to users who have used your app, visited specific webpages, or a list of contacts that can be manually uploaded on Facebook. Both of these features can be used together for better audience retargeting and remarketing. For instance, you can show your advert to a custom audience which includes users who visited your website, went through products but did not make a purchase. These users are more likely to convert and engage with the ads because they have already interacted with you. Facebook Pixel can be used to track these website visitors and Custom Audience can be used to remarket to them.
Carousel and Video Ads
With carousel ads, you can add up to ten images or videos in a single advert, where each carousel card has its own link, headline and call to action. Using the ad format, you can display several products and highlight their individual features. According to Facebook, carousel ads have higher click through rates, lower cost per click and lower cost per conversion as compared to a traditional single image ad. In addition to this, users also engage the most in video ads, as they deliver a stronger brand message. Statistics have shown that 45% of YouTube and Facebook users watch an hour of video each week, which shows the significance of adding video in your social media marketing strategy. The good thing is Facebook video ads are easy to create and affordable. Produce a video and simply upload it on the platform with a description. Configure the budget and audience and see your ad running.
Website Conversion Campaigns
The campaigns can be used to encourage users to perform a specific action on your website. You can define the action such as buying a product, visiting a web page or booking a service on your website. While a website conversion campaign can help you in making direct sales, it can also be used to determine what type of content converts. You can use this information to come up with more effective and interactive conversion ads in the future.
Interest and Demographic Targeting
One of the most powerful feature in Facebook advertising is Interest Targeting that enables advertisers to target audience based on their interests that they conveniently add on the platform. You can focus your campaigns more on the audience that fits your market by showing the ad to users based on their interests, page likes and activities. From technology, entertainment preference, industry to fashion sense and fitness and wellbeing; there are several options to choose to focus your ads on users who are most interested in interacting with your brand.
Similarly, Facebook also lets you target users based on their financial capacity, educational level, relationship status, age, location and more. In addition to this, you can also select users based on their life event, where your ad will be displayed to people having an upcoming wedding anniversary, birthday, engagement etc. For instance, if your brand offers honeymoon packages or wedding venues, you can target newly engaged couples.
Similar to demographic and interest targeting, audience for Facebook ads can also be selected based on users’ intent and behavior. Using offline and online data, Facebook allows advertisers to pick their audience based on media consumption, travel history, device usage, recent purchases, etc. If you have a brand that heavily relies on consumer behavior, use behavior targeting to make your ads more effective. For instance, if you have an app that is compatible with specific mobile operating system, you can choose to show your ad only to people using that operating system.