Although Twitter Analytics is a very powerful and efficient tool, a number of marketers on Twitter do not use it to see how they are performing in terms of marketing. The tool can prove to be quite useful in monitoring brand awareness, providing you valuable information from the number of users reached to the impressions your tweets generated. It can also be used to determine traffic, conversions and engagement generated either organically or via ads. Here are some ways to effectively use Twitter Analytics.
Did the number of your followers increase, decrease or stay the same over the time? Are you getting as many new followers as you are losing? To instantly get more followers, Buy Real Twitter Followers. On which day in the past did the most number of users follow you? These questions can be answered via Twitter Analytics. While most marketers only look at their follower count to measure performance, you can obtain more insight from the follower count. Dig into the Twitter Analytics to figure out why is your follower count increasing or decreasing. If the number of new followers in a month is same as the users who unfollowed, then this indicates you have an issue with follower retention. This means users are following you but are not captivated to keep following. The lesson here is to not just check the follower count, but rather look for reasons for audience growth or shrinkage. And use this information to improve upon your marketing strategy.
Also Read: How To Increase Engagement On Twitter?
Knowing your Audience
Twitter Analytics provides you a plenty of demographic data about your followers, including gender, age, location as well as psychographic data. The better and more you know about your audience, the easier it will be to come up with the content that will interest them. Although you may have an idea about who you audience is, Twitter Analytics tool will give detailed information with statistics. This will help you get more engagement if your content resonates with the audience. For instance, if your followers are dominated by women interested in startups, then you can use photos or links in your tweets that is related to women and startups.
As a regular Twitter marketer, you must be aware that not all of you tweets bring massive waves of traffic to your website; but do you know which tweets are bringing the traffic? Twitter Analytics can help you determine which tweets are making users visit your website. Besides identifying the specific tweet, you can also know how the following contribute to your website traffic:
- The topic of the tweet: was it something funny, related to a trending topic or a how-to-guide?
- The time of the tweet: one possible reason your tweets are not generating traffic could be that nobody gets to see them. Share posts when most of your followers are active.
- The image in the post: images can have a significant impact on the traffic on your website.
One of the best ways to create a Twitter marketing strategy is competitive research, which involves analyzing what your successful competitors are doing. This can provide you with amazing insights that can be used to improve your marketing and get similar results. However, make sure you do not copy and paste what the competitors are posting, but instead, look for inspiration and not something to replicate. Use Twitter Analytics to find out the following:
- How frequently do they post?
- At what times and days of the week do they post?
- What type of content do they share?
- Do their tweets include more images, videos, links?
- Which of their tweets receive the most engagement?
If you are using Twitter for paid advertisements, you need to keep track of how your ads are performing. The last thing any marketer wants is to spend money on ads that are not giving positive results. Twitter Analytics provides you several metrics to show your ad performance, including conversions, impressions, clicks and more. You these metrics to improve on your future campaigns. For instance, if a certain is performing exceptionally well, you can use the same advertising strategy in the future. Similarly, if an ad is not delivering the return on investment you had expected, a wise action would be to better optimize the ad and allocate that money somewhere else. Going through the Twitter Analytics can enhance your ad performance as well as save your brand money.