With a wide range of options, it can be quite overwhelming and daunting to select the best social media platform to market your brand. However, since you can find different audiences on different networks, one platform may be more suitable for your brand, depending who you intend to target. For instance, if you want to target young users, Instagram, Twitter and Snapchat are recommended networks. But if your target audience is mostly women, you should go for Pinterest. Similarly, brands who want to target educated professionals with good income are advised to stick with LinkedIn. Interestingly, Facebook is a platform that can be used to target all of these users. Nonetheless, here is a brief analysis of the users on different networks along with a few marketing tips.
For most people, whether they actively use the platform or not, Facebook has become has a ‘home base’ and a way for brands to reach their potential audience via pages. Even though the organic reach for the pages might be declining, the network is still an excellent place to create your brand identity, build a brand audience and attract potential customers. You can also Buy Real Facebook Likes to increase your page following. The network is popularly used by 72% of all adults in America with internet access and by 77% women worldwide. Also, most Facebook users are aged between 18 and 29. So if your brand’s target audience lies in these criteria, make sure you have a brand page.
Research has shown that Facebook users are more trusting because of its closed network nature and users tend to have more and higher number of close relationships. This makes the platform pretty suitable for businesses, as people are more likely to trust a claim when it appears in their newsfeeds. Moreover, a Facebook user’s likes and interest on the network show their interests in the real world, so by viewing what other pages and content your audience is liking, you can offer them the products they would be interested in. Positive and uplifting brand stories are always encouraged in the newsfeeds.
Also Read: Demographics on Social Media Networks
The platform’s quick flowing information stream mostly attracts younger and urban or semi-urban audience. 37% of the online Twitter users are aged between 18 and 29, of which 54% are either graduated or have some college experience. However, unlike Facebook, it is not easy to understand the audience on Twitter because of the lack of cohesive identity and structured network. Nonetheless, to effectively market your brand on the network, it is necessary to make sure you get the right type of followers, especially those who have something in common with the users you are following. Keep the tweet and retweet ratio in mind as heavy retweeters are more likely to share your posts. Post more informational content rather than just self-promotional content. A good way to get more shares is to use the same language as your target audience and mimic news headlines in focus.
Its visual nature makes Pinterest a fantastic tool for business to customer marketing as well as a potential platform for driving huge amount of traffic to your blog. However, it is essential to have a solid marketing strategy and invest time in growing the audience. Pinterest’s audience is mostly female, with only 13% of male users. 72% of the users are thirty years or older and only 34% are 18 to 29 years old. Unlike Facebook, where a user’s interest graph can be seen, the charts on Pinterest show users’ desire graphs, that show people pinning the content they desire.
Studies refer to the platform as a place a where an individual represents their ideal self, which means it is representation of everything the person would like to have. This is why extraordinary, expensive objects and images that show a desired identity, like a ‘designer’, ‘artist’ etc., receive more likes and shares. As a brand you can share pictures that represent what your audience desires to be like. For instance, if your followers fancy themselves as ‘artists’, you should share pictures that play up the artistic identity.