Hashtags on social media networks can be used in a variety of ways to fulfill a variety of objectives. While some brands use hashtag marketing to increase brand awareness and broaden their reach, others use it to boost sales and promote special events and campaigns. Another way to broaden your reach is to Buy Real Twitter Followers, Instagram followers, Facebook page likers etc.
The basic element of hashtag marketing is coming up with a branded hashtag that is unique to your brand. It should be short, memorable and can include the name of the brand in some form. Do some research on what users associate your brand with and if they are already using a hashtag for your brand. It is possible that your customers could be using a branded hashtag without you knowing about it. The branded hashtag is to be used on an on-going basis, meaning it has to go with every post you share.
Also Read: 4 Ways to Increase Social Media ROI
These are a different version of branded hashtags, often used by larger businesses to boost customer engagement. Community hashtags also include the name of the brand in some form and are usually used with words likes “Commuity”, “AtHome”, etc. A common practice is that users upload pictures relevant to the brand using the community hashtags and then the brand views all pictures with that hashtag and share the best ones on their page or profile. This practice can make your audience feel like they are a part of a larger community and they can even use the same hashtag to find like-minded users in the community. In addition to this, the practice also helps brands. By posting user-generated content, they represent authenticity while increasing brand awareness.
As the name suggests, they are used as part of a marketing campaign or contest, having a starting and ending date. Campaign hashtags are particularly used to track contest entries and measure the conversation rate around a marketing campaign. Although, you can use the brand name in these tags, it is essential to ensure that campaign slogan and message are conveyed. Before you add campaign hashtag, do some research to make sure if the tag is not already in use and how it appears in various iterations.
Similar to campaign hashtags, these tags also have a specific starting and ending date. If the event takes place annually, you can use the same event hashtag every year. However, some events are year-specific and require a new hashtag to separate last year’s conversations with the new ones. For conferences, many brands even go for Live marketing, particularly live tweeting, using the event hashtag. If conference attendees search on the tag, they will be able to see your brand as an active participant. You do not need to host an event to use an event hashtag; attending an event, such as lectures and panels, and sharing live updates is also a great way to show your audience how actively you participate in community events.
Product or Service Hashtag
Companies that sell multiple products or services can use hashtags to highlight various aspects of their brand, especially if the audiences for products or services are different. Product or Service hashtags are somewhat similar to branded hashtags as these products/services have their own brand. Using these hashtags, customers can do research on a product. If a company sells several products, it can be a bit difficult to go through several pictures or posts to find what you are interested in. A good idea is to use both, branded hashtag and product or service hashtag, in a post.
Yet another commonly used hashtag marketing strategy is to look for trending tags and jump into those conversations. These conversations are usually short-lived, fast-paced and can unpredictably occur at any time. If timed correctly, trending hashtags can provide your brand a pretty good exposure. Following a viral trending hashtag, especially on Twitter, various new networks capture and share the most popular posts. On the other hand, it can be quite risky to jump on a hashtag without being aware of why it is trending. Also, if you are not tracking conversations in the feeds, you will have to be more attentive to know about the trending tags.
Some holidays have their own hashtags, such as #maythefourthbewithyou, #4thofJuly etc. This can be an opportunity for your brand to use these hashtags and get found by a larger audience. However, it is important to make sure that your content is relevant to the hashtag. Do not force a hashtag into your feed only to capitalize a holiday that your brand does not know about. Nonetheless, if used correctly and wisely, holiday hashtags can make your brand be discovered in search results.