A number of marketers test various ad copies; using different images, adjusting the targeting audience and tweaking their copy over and over again. Unfortunately, for some reason they do not receive the desired response. Whether you are using Facebook ads to increase your page followers, increase sales or boost traffic, there are certain little tricks and tips that can make your ads get more attention. In case you are looking to increase page followers, you can spend a few bucks and Buy Real Facebook Likes.
Did you know that an average Facebook user views your ad one to twenty times before they act? This count of the number of times a person sees the ad before responding is known as effective frequency. Hence, to make your ads unforgettable, you should repeat. Mention the slogan, brand name, feelings, message or whatever you are promoting over and over for maximum results. According to the researches done on psychology and advertising, repeating ads is linked with successful marketing. The most effective ads are the ones that are seen more frequently.
Also Read: A Guide To Creating Successful Facebook Ads
Human nature is to feel attracted to the exotic and the unknown as it inspires them to feel unique and different. Including exotic images in your ad campaign is another factor that contributes to an engaging advert. Users are more likely to be compelled to click on the call to action button if they find the visuals appealing. You can include pictures of the places that produce a sense of adventure and trigger a unique experience.
Facebook advertisements that feature faces of famous people receive more attention as people build more acceptance and interest with them. This is the reason why you see celebrities on commercials and in advertising. It is a psychological phenomenon that if we like the personality, chances are we will also like their opinion and the product they are using. Moreover, individuals like to get confirmation from their friends, acquaintances as well as celebrities before they opt for buying a product or using a service. This explains why people look for reviews on your Facebook page and get advice on Facebook groups before purchasing from you. The lesson here is to use pictures of celebrities or famous individuals using or recommending your products in your ads. In addition to this, you can also use the popular faces expressing various emotion to trigger the same in your audience. For instance, including a smiling or laughing face to create a feeling of happiness.
Quotes from Experts
This is similar to seeing the faces of our favorite people using the product, only that instead of their faces, you include their words. Surely, customers are not going to be as convinces if the owner of the company tells them to buy their product. This is why ads that contains recommendations from other people tend to perform well, as users are more interested in what people have to say about you. While the words of celebrities are valued, you can also use quotations of experts in the field. For instance, if you are selling cosmetics, you can add a famous beautician’s words. This is one of the most powerful strategies out there that can make or break a sale.
Color and Contrast
Using the colors and contrasts that make your ad stand out is an effective way to grab audience’s attention. The best advertisements are the ones that get noticed and to get noticed, you need to stand out. This is something that will make you different from your competitors. For instance, if your competitors use blue, you can go for red or orange. Furthermore, statistics have shown that colors can have a huge impact on your marketing performance. A study reveals that changing the color of a call to action button can increase conversion rates by 14.5%, whereas including a colored border around the image on Facebook ad can double the click through rates. In addition to this, if your target audience is women, you can use purple as it is the favorite color of 23% of women. Using contrasting colors for two links in a single ad image can boost conversion rates by 60%.