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Get Appropriate Equipment
To provide your viewers with an excellent and enjoyable live experience, you need to make sure the live streams are audibly and visually high quality. The quality of the video should be your most important concern. However, a problem-free live streaming is rare, especially if you use mobile YouTube Live option. Nonetheless, you can still take some measures to make sure the broadcast is the best it can be.
- Reliable internet connection: it is recommended that you use wired connections with a bandwidth of at least 1.5 mbps upstream. If you are using your mobile phone for live streaming, purchase 4G mobile hotspot if the wi-fi is shoddy.
- Webcam and microphone: you will need to purchase a good quality webcam and microphone if you are not using your smartphone for live streaming. Ideally, the webcam should be efficient enough to capture videos at a resolution of 720p or more preferably, 1080p. Go for a microphone that can cancel out the unnecessary noise around you.
- High processor computers: your system should be able to handle the demand that live streaming will put on it. When you are recording a live video, avoid using the computer for other purposes, especially if you are using less-powerful devices.
- Dedicated encoder: you will be needing an encoder to capture and broadcast your stream. Go through YouTube’s recommendation for paid or free encoder software.
Also Read: YouTube Marketing Trends For 2018
Promote and Plan Ahead
You can schedule your live streams in advance using the “Events” option, unless you plan on doing an impromptu speech. Use social media or your brands email newsletter to promote your YouTube Live stream earlier than actually going live. In addition to this, you can create a live stream trailer in other YouTube videos and across other social media networks. Also, consider updating the channel art to let viewers know about the upcoming live stream.
For scheduled live streams, it is advised to test your equipment before the streaming. Check at least twenty-four hours earlier to ensure good bandwidth quality, technical redundancy and functionality. Test all audio and video settings as well as the tools that you plan to use. To make sure you get the best possible connection, turn off any firewalls that your system might be running.
Furthermore, there are two options for streaming; the “Stream now” option provides you up to twelve hours of continuous broadcasting, whereas the “Event” option allows for only eight hours of live streaming. If you are planning a longer live video, you will need to go for the “Stream now” option. However, it is important to know that YouTube Video Editor allows editing of videos that are of three hours or less. Hence, if you want to able your live video, you will have to keep it under three hours.
Monitor and Respond to Comments
While you are streaming live, don’t forget to pay attention to the chat box. Often viewers give feedback, which can be used to improve the stream. For instance, a viewer may tell you to move the microphone closer so that they can hear you properly. If you are unable to keep up with the chat and simultaneously go live, designate a team member to monitor and respond to the comments.
Promote Streamed Video
Once you hit the “stop streaming” button, your live video ends but you are not done yet. To make the most of your broadcast, add it to a playlist of related content or initiate a new playlist. Also, you can edit the steam and turn into small videos for embedding on external websites. Don’t forget to promote the live stream archive on other social media channels, your website and your newsletter.