Since the Facebook newsfeed algorithm has been updated, it has become quite challenging for pages to reach their followers and potential customers. While you can Buy Real Facebook Likes or spend on paid advertisements, it is particularly difficult for brands that are on a tight budget. Nonetheless, here are some ways to help improve your organic growth on Facebook.
Posting Video Content
According to the studies, Facebook native videos receive about 480% higher share rate and 110% more interaction rate as compared to YouTube videos. This emphasizes on the significance of incorporating the video into your Facebook content strategy. It is recommended that if you have the original video, upload that video to boost engagement rate instead of sharing a link to your YouTube video. After posting video content, don’t forget to keep track of their organic performance. You can visit Facebook Insight to have a look at the various video metrics.
Another yet somewhat similar way is to use the Facebook Live feature. Although many pages still underutilize the feature, Facebook research has shown that users spend three times more time watching live videos when compared with non-live videos. Facebook newsfeed considers live videos as a distinct type of content and shows it higher in the feed. A good way to use Facebook Live is to broadcast from a conference or event. You can ask a team member to keep going through the comments to see if there are any questions or feedback. This will further increase the engagement. Moreover, live broadcasting also works great when you want to be more personable in your posts or go behind the scenes. Live videos receive high engagement in reactions, comments and shares, regardless of short the video is.
An ambassador program, which is more commonly referred to as influencer marketing, is another pretty effective way to improve your organic growth. Creating an ambassador program lets you have more user-generated content that can be used on your page. There are several ways to structure the program, but you can choose to plan in a way that you receive content and ambassadors, or influencers post about your brand. If you are unsure about getting in touch with influencers, start small by sending out free products to be reviewed. When they write positive reviews about your brand, share their posts on your page. You can even include them in your paid advertisements.
Did you know that sharing blog posts on your Facebook page helps in boosting brand awareness and establishing your authority in your niche? In addition to this, if your content is really good and relevant, it is possible that other pages might even post it for their audiences. Hence, take some time out to develop your blog posts and produce high-quality shareable content. Use quotations or pictures from your articles and repost content.
Quality Over Quantity
Have you seen any articles that have sensationalist headlines while scrolling through your feed? How many of those did you fall for? In the recent updates, Facebook’s focus has been to reduce clickbait headlines in the newsfeeds. It is the high-quality and informative headlines that will be displayed more in the newsfeeds. And this is not just confined to shared links but applies to all types of content. For instance, if you post a beautiful eye-catching image, it will be shown more often in the feed as compared to the photo with poor lighting. On the other hand, if you are aiming for quantity over quality and posting poor-quality content four times a week, you are not contributing to organic growth.
If you have a large number of diverse users following you, try narrowing down your audience to specifically target people based on their geography or interests. Facebook offers you the option to choose your audience for every post by setting certain restrictions and preferences. Although this will narrow your reach, you will notice increase in engagement rates, because you will be showing the content only to the users who actually want to see it. Consider it as fine tuning the relevance to specific followers.