You may be having an Instagram business account to engage with your existing followers, but with more than 500 million monthly active users on the platform, it can be an ideal channel to attract new leads. Did you know you can also Buy Real Instagram Followers to expand your reach?
Targeting and retargeting
A huge aspect of social media advertising in getting your message across the right type of audience, who are usually potential customers. Strategic targeting enables the brand to get the get the most out of their advertising. When targeting users for Instagram ads, use Facebook pixel and lookalike audience to show the ad to users having characteristics similar to the existing customers. This way you can effectively reach potential leads through ads. However, often you might need to further shortlist the targeted audience to enhance the effectiveness of the campaign. In such situations, use retargeting to reach the users who have already shown a keen interest in your products. Facebook also allows you to improve the leads by creating custom audiences. The feature lets you retarget users who have visited your website, searched for products and abandoned their shopping carts. You can embed the Facebook pixel on your website and web pages to keep track of the users that can be retargeted. As a result of retargeting, you can generate high quality leads and decrease your costs per purchase. Companies who have tried the strategy report an increase in their return-on-ad-spend among website visitors and cart abandoners. To summarize, one of the successful ways of getting leads is to target and retarget users. First choose an audience for your ad using demographics of people who are more likely to be interested in your products. Once you are done with first stage of the campaign, the next step is retargeting users who have shown interest in your brand by clicking the ad, viewing your product or even by adding some items to the cart and abandoning it.
Also Read: 5 Predicted Instagram Trends Of 2018
Yet another method to generate leads through your Instagram business account to associate a human face with your brand. It is understandable how customers are tired of pushy sales messages and advertisements. They look for genuine brand relationships and real interactions, which can be achieved through Instagram. You can easily add a more personal and human touch when you interact with the followers. By humanizing the brand, you are more likely to gain the trust of potential customers and convert them into leads as well as win the loyalty of existing followers and customers.
Humanization of the brand can be done by sharing behind-the-scenes images to show the audience what you are up to. In addition to this, you can also share your brand story, share throwback pictures with the tbt hashtag or post video tutorials for using your product. The lesson here is to use Instagram to build relationships with the audience rather than only sharing content about your products. Whether you are posting behind-the-scene pictures, some funny puns or motivational quotations, make sure to aim for genuine and real interactions. Your goal should be to share content that convinces the audience that there are real people behind the brand and makes you appear more approachable.
When your brand is backed by the fans, you strengthen its authenticity. You have an improved chance of building trust with new users if your existing followers are vouching for you. Telling real fan stories is a good way to post user-generated content and improve upon engagement as well as lead generation. By showing how much your followers mean to you, eventually, you can draw in new users and turn them into potential customers. On your Instagram account, share real stories of how your products or services made a difference in the lives of followers. These fan stories fulfil the purpose of advertisements with a more genuine and human touch. The key takeaway is to share actual stories of people who have benefited from your brand so that potential customers can see you are not just promoting yourselves.