One of the ways to invest money to reach more people and build brand awareness on Instagram is to Buy Real Instagram Followers, while other is the Instagram advertisement. The platform offers a number of different ad formats and each of them produces different results. Before you spend your money, it is important to carefully select a suitable ad format that works best for you. Here are insights on each of the formats along with their pros and cons.
This is a horizontal format of the ad that enables users to scroll through multiple images and videos on their smartphones or tablets. Carousel ads are valuable for profiles that want to showcase several pieces of visual content. They allow the viewers to see more content, and hence, draw in more engagement on each post. Statistics reveal that carousel ads result in ten times more engagement as compared to single image ads. The benefit of using the format is that you can display multiple images or videos and keep the audience engaged longer. However, the drawback is that you will be running the risk of spending on extra visuals that users might skip.
Instagram Stories Single Image
Instagram Stories have over 250 million daily active users and this rapid increase in the popularity has made advertisers use the format with Facebook’s ad creation process. Instagram stories single images use the same concept as the Instagram single feed images. It is a single image that plays for fifteen seconds between user’s other Instagram Stories. The format is great for attracting younger demographic and is constantly becoming a more popular social media trend. On the other hand, users might quickly skip pass the image, which limits your audience targeting.
Instagram Stories Single Video
Although, these ads are made similar to regular videos on Instagram, you only have at most fifteen seconds to convey the message. Hence, the challenging aspect of the format is to move from such a quick video to a landing page. You can also create call to action buttons on Instagram story images and videos, but the stories single video format is better for reach than for engagement. The format is great for getting your message across in a quick and digestible manner.
Single Image Ads
Although the single image format is not as efficient in driving engagement as the carousel format, it is still a reliable way of advertising for many brands. The good thing is that Instagram allows business accounts to create up to six adverts with the same single image without any additional charges. This means that you can test the ad copy, scheduling times and call to action with a single image. The format is specifically beneficial when you are working on small campaigns, where you can test and save money on a limited content run. While the format is great for testing CTAs over visuals, it does not generate much engagement. With single image ads, you need to make sure you pick the visual that will best resonate with your viewers.
Single Video Ads
This is a great format for driving engagement as the ad blends in with organic content. The video needs to be eye-catching enough to grab the audience’s attention and make sense without sound to get users to follow through with the content. Single video ads are a perfect choice of format for brands who are looking to get the most out of their campaign story. They are likely to result in more engagement as compared to single image ads and are a good way to tell your brand story. On the other hand, the format can be relatively costly to create as you may be recording high-quality videos with proper equipment.
This is an ideal format for brands to display a slideshow of images with the option for including a background music. In slideshow ads images are put into a video structure with sound. However, the format is not used very widely because of the videos becoming more popular. In addition to this, it can be quite cumbersome and time-consuming to set up a slideshow. Nonetheless, slideshow format is great for users having low internet connection speeds as they load faster than videos.