Are you worried about not getting enough likes on your Facebook page? Do you often see yourself losing followers? Worry not! Here are some tried and tested practices to help you market more effectively and increase your page liker count. You can also Buy Real Facebook Likes to increase your page likes.

Sharing Short and Succinct Posts

Facebook is a unique platform that allows pages to post various types of content, including short or lengthy text statuses, videos, images, links and stories. When it comes to textual updates, marketers see more success when they post short and succinct content, because it gets more attention from the user. Adding a few additional words could mean the difference between a viewer reading the entire post and understanding the core message, and a user ignoring the post after reading the first few lines. It is also important to keep the titles short because link titles that contain more than 100 characters are cut off. Moreover, statistics show that 40-character Facebooks posts receive about 80% more engagement than others. Similarly, 80-character posts get 66% more engagement as compared to other posts. Lastly, a Facebook status asking question using 100 to 120 characters is more likely to result in driving higher engagement.

Also Read: Facebook Marketing Trends And Updates In 2018

Knowing the Target Audience

With Facebook demographics for your page you can know all about your customers. Take some time out to study the demographics and find out who you have to target. Discover the audience’s age, language, gender, income, location and education; as this information is essential for marketing professionals to discover targeting group. The next step is to determine what content resonates the most with your audience. This can be done by finding out which posts receive the most likes, clicks, shares and overall engagement. Share posts like that more often. Also, don’t forget to test with different content types as testing is crucial for publishing the best posts on social media. Do you know what you marketing goal is? Is it to increase brand awareness, drive traffic, boost sales or anything else? Without a clear goal, it can difficult to know who you should target. Having set clear objectives helps in setting up successful ad campaigns. Facebook offers a variety of different advertising options, but without a clear goal in mind, all of them can be useless.

Being Responsive to Customers

Not responding to your existing and potential customers on Facebook can have a very negative impact on your brand reputation. In fact, besides replying to the customer queries, you should also encourage your best customers. One out of three customers go to a competitor when their queries are ignored on social media. And yet 89% of the social messages are ignored by brands, although 34.5% users choose social networks as their primary choice for customer service. Ignoring communication opportunities can result in killing your social media traffic and eventually affecting your brand image. You can go for Facebook automation or integrate Facebook management tools so that you never miss a message directed to your brand.

Understanding Facebook Analytics

The task of promoting the brand is not completed on sharing a post and getting engagement. In fact, what follows after that is crucial to successful marketing. Analyzing the Facebook insights is very important to understand how well you are doing, which strategies are working and what improvements have to be made. Some significant metrics to analyze include:

• Impressions: total number of times a post was seen in newsfeed, ticker or on the page
• Link Clicks: total number of clicks on the links
• Net Likes: total number of organic and paid likes minus the Unlikes
• Organic Likes: total number of new likers through organic reach
• Post Engagement: total number of reactions, comments and shares on a particular post
• Total Fans: total number of users who liked the page from the report period
• Unlikes: total number of users that unliked the page

When it comes to targeting users for Facebook ads, often advertisers end up making mistake of selecting the same audience for every ad. However, the audience depends on the objective behind various ads, such as increasing reach, promoting sales, driving traffic, creating brand awareness etc. You can also Buy Real Facebook Likes to increase your reach. Facebook ad targeting is not just based on location, interests and demographics; instead, you should you custom audiences and lookalike audiences to get higher return on investment.

Past Website Visitors

If you want to create a single custom audience to target the maximum number of users, this category is highly recommended. When targeting past website visitors, all those users who have previously visited your website and are already familiar with your brand will be shown your ad. These users are more likely to be interested in your content as compared to other users. The goal is to remind people of your product, which is why you need to create ad campaigns that promote your key value proposition without being too salesy.

Also Read: Audience Segmentation Strategy For Facebook And Instagram

Pricing Page Visitors

When a user visits the pricing page of your products, it shows that they are interested in your offer. This gives you a perfect opportunity to run a remarketing campaign. Create a custom audience for your ad targeting all the users who have visited the pricing page and offer them a small discount. It is possible that they left the site because the prices seemed high. Also, you can give them a short-term free trial or offer a product sample.

Landing page visitors

We have seen marketers spend thousands of dollars on advertisements to get users to visit their landing pages, but not all these visitors convert to customers on their first visit. This is why you need to remarket to these visitors. Retargeting has proven to be quite successful because the targeted audience is already familiar with the brand and they are interested in specific products or services. Moreover, when retargeting users who have visited a specific landing page, you can be more specific with what you are offering.

Shopping Cart Abandoners

It is awful to know that a user was so close to purchasing your product but changed their mind at the last moment. These are the people who abandoned the shopping cart on your website. The objective is to make these people return to the store and make the purchase. You can create a Facebook ad campaign to specifically target the shopping cart abandoners. A good way to make them return is to offer nice juicy discount coupons or promotional discounts.

Previous Customers

Are you wondering why you need to target people who have already made the purchase? Studies show that 41% of overall revenue in the US comes from repeat customers, where the average revenue per visit repeat purchasers is 497% more than the regular shoppers. You can use Facebook ad campaigns to target these people. Another reason to target the existing the customers is to get higher engagement and customer success.

Freemium users

Research shows that only 15 to 20% free trial users become paying customers. Even if you are very smart and creative in nurturing leads, you are likely to get only 200 paying users out of a thousand freemium users. This is why you need to run an ad campaign to remind the free trial and freemium users of your products and encourage them to become a client. To effectively target these users:

• Use convincing messages
• Share facts and numbers to outline your product’s benefits
• Promote free product demos
• Share case studies with exciting stories
• Promote the features included in the paid version
• Share the ‘getting started’ guide

Lookalike Audience

For those advertisers who are struggling to create many custom audiences because of low website traffic, they can create Lookalike audiences to expand the ad’s reach. It is based on the idea that users who are most similar to your existing paying customers are most likely to convert. When targeting the lookalike audiences, you can ask users to buy or sign right away or use low-threat offers, such as free trial offer or limited-time discount coupon. A lookalike audience can be very large, which is you will have to narrow it down for more effectiveness. You can narrow it down based on age range, interests and demographics to reach only the people who fit into specified categories.

In 2018, we see Facebook continuously evolving to include new features and changing the way marketers use the platform. While some of these updates may benefit Facebook pages and increase their reach, others might not so much. Also, you can Buy Real Facebook Likes to improve your page reach. Nonetheless, here are some Facebook marketing updates and trends that you may have already seen or can expect to see this year.

Newsfeed Algorithm

The Facebook Newsfeed has gone through some major changes lately, especially the way the content is delivered to users. Since the original purpose of the platform was to allow sharing of intimate moments and personal life-related updates, Facebook is heading back to its roots. The powerful advertising capabilities on the network resulted in companies taking over. This could impact the traffic and satisfaction of the users, which is why Facebook is now more concerned with helping people connect with each other, rather than brands connecting with customers. A few changes in the newsfeed include prioritizing posts from family and friends instead of brands, media and businesses. This means that posts from your friends will appear before the viral videos from brands. Moreover, for more authenticity and community, the newsfeed algorithm is altered to give priority to trustworthy news sources and local news publishers. If you follow a local publication, you can expect to see its stories more often and higher in the feed.

Also Read: Improving Organic Growth On Facebook

Portrait Images

Remember when portrait-sized images were cropped in the mobile Facebook newsfeed and you had to tap on the picture for full view? That inconvenience has become a thing of the past, and users are no longer told to upload mostly landscape photos. Facebook’s algorithm has adapted to show the complete vertical images, without cropping. And since, portrait images occupy a larger space on the screen, they can attract more views and get higher engagement as compared to landscape images. Providing content that it easy to consume is a good way to keep viewers on your page for longer. So, in your Facebook marketing strategy for 2018, don’t forget to include more vertical photos.

Sound Collection

Facebook has a lot of new features to offer to users, including the dedicated mobile application, along with a wonderful Sound Collection feature. It is a base of free-to-use sound effects and music that can be used on Facebook videos. Although the feature is still in its initial stages, you can find a thousand music tracks and around 1500 sound effects. When it comes to video content availability and lifespan, YouTube is considered superior; however, Facebook is not far behind as we see its audio collection and other features becoming more robust. Videos are a crucial aspect of social media marketing, especially for small and medium business owners, and with Facebook you can even add free sounds to share better quality videos for better marketing.

Facebook Messenger

Facebook’s Messenger has not only had some big enhancements but has entirely evolved. The platform has announced working on improved features for a simplified app and turning the messenger into a powerful customer service platform. Since visual Messaging is an all-time high, Messenger is set to become better equipped for this type of communication, with more than 18 billion GIFs and over 500 billion emojis sent in 2007. Along with other features, like payment through Messenger, chatbots and Messenger gaming, we expect to see a lot of development in Facebook’s Messenger this year.

Video Content

In 2018, we see the trend of videos on Facebook increasingly dramatically, where more than 100 million hours of video is watched every day. As a result, there has been improvements in the video players and explosion of video as both, organic and paid content. Statistically, videos on Facebook receive 135% more organic reach on average as compared to images. This means that your business can potentially boost its engagement as well as organic reach on paid post by creating the promotional assets as videos. Just by setting up a few Facebook video ads, it is possible to improve prospecting and engagement. Moreover, videos are also useful when you want people to remember your message, since users reported to remember videos seven times better than they remember text.