If you have been using Instagram as a marketing platform, you must be aware of the easiness of using paid advertisements to boost audience and make people visit your landing page. You can also Buy Real Instagram Followers to grow your audience. However, the more challenging task is to generate leads and sales and turn the visitors into customers. Nonetheless, here are some tips to help you create landing pages that can promote your sales.
When it comes to marketing, it is quite challenging to hold user’s attention for long, especially on Instagram. The platform is a highly engaging social network where users spend hours per day looking through various images. Your Instagram landing page should be able to stand out among other content. It should be good enough to make users want to evaluate the offer and decide if it is for them. More importantly, what users do not want to see is blocks of text without any visuals and subheadings. Use of icons and bullets help break up the text so that it is easy to understand the message. Be concise and clear. Try mentioning benefits over features and use numerical proof to sound persuasive and convincing.
Also Read: Instagram Ads For Website Conversions
Use of actual statistics instead of just text is proven to be more impactful. When you include vague terms like “substantial” and “countless”, you are conveying the possibility of hiding something. Be as specific and direct as you can be. In fact, the more specific you are, the less room you leave for prospect to interpret. Your purpose is to let the audience know exactly what they can gain through the landing page. Specificity also earns trust. To make your followers convert, you need to give them reasons to trust you and your brand. This is further explained in the next point.
Whatever you include on your landing page, whether it is images, headlines or statistics, the purpose of all these elements is to convince the visitor to trust you. By writing vague and sensationalized headlines like: “Get thousands of dollars without any effort”, you are not contributing to the trust building. You can also use logos from your brand or from other reputable brands to generate trust signals. Don’t forget to consider the publications where your brand has been mentioned. It can build credibility in the eyes of people who are unfamiliar with your company. Moreover, other elements like social proofs, product images, trust badges and money-back guarantees can also improve the chances of people trusting your offer and converting.
It is no surprise that when talking about choosing a certain product to buy or service to avail, people tend to look for the opinion of others. And that is why social proof on a landing page holds a lot of significance. Positive reviews, quotes and testimonials from satisfied customers play a huge role in persuading the visitors on your landing page to convert. Hence, you should include highly positive reviews about your products and services, along with other forms of social proof. The more positive and authentic your social proof is, the more likely are your prospects to be convinced.
Often marketers only make claims without actually proving them or elaborating on them. For instance, if you claim your product or service to be the best, you need to explain what makes your product and best and not others’. The landing page needs to be filled with unique, honest and benefit-centric content to make prospects understand the offer better. Although images are more compelling than words, simply putting up irrelevant pictures that do not convey any message is pointless. In fact, most of the time, stock images are just a waste of space. On the other hand, if you include an image that can help your visitors better understand the message, then it can be quite helpful to you. For example, a brand selling products can put up images of all its angles, which will be useful for the visitors to see. But for a brand offering services, an image of what the service looks like when it is performed can be a useful choice of display.