Facebook has more than two billion active users, while LinkedIn has only 500 million users and yet, 94% of the marketers find it more reliable to distribute business related content on LinkedIn. As far as job recruitment is considered, LinkedIn has been a major platform of choice for more than a decade; however, with Facebook growing in popularity and constantly introducing innovative features appealing to companies, can the latter network replace the former? Here is a comparison of both platforms to have a better understanding of what suits a jobseeker more.
The network has already helped businesses in marketing their brand and create brand awareness through Facebook pages. In case you need likes for a Facebook page, you can Buy Real Facebook Likes. In 2017, they launched their new feature called Facebook jobs that enables local businesses to post job openings and look for suitable candidates. It also allows candidates to apply for the jobs. Jobseekers can set a 2 to 100-mile radius parameter of where they interested to work. A number of jobs are for entry-level or part-time roles in recruiting, personal care services, digital media, retail, outdoor and recreation industries. And considering the smaller pool of candidates on Facebook for these positions, the probability of interested candidates getting hired increases. Moreover, Facebook Jobs automatically fills the jobseeker’s application using the details entered in Facebook profile. This is quite convenient as users do not have to re-enter the information. This also means that they will have to make sure the profile looks professional. Jobseekers can also share their knowledge of the company and help the hiring company compare their needs and the candidates’ expectations. Facebook Jobs features a section that asks the applicant what makes them suitable for the respective position.
On the other hand, despite its various great features, there are certain aspects that make Facebook not as much a desired option for finding employment opportunities. Facebook Jobs does not allow users to search for a position without entering their location. For instance, if an individual is relocating and needs to look for job opportunities in every city, they cannot do so. Along with specifying the city, they need to set the radius as well. There are less number of job listings at the executive level. In addition to this, most people use Facebook for personal use, but if a candidate is using the platform for finding jobs, their profile needs to appear professional enough to compete in the business context.
Also Read: 3 Ways Facebook Is Helping Businesses
Launched in 2005, LinkedIn is a more mature and robust network that has been helping individuals find jobs and companies find candidates for thirteen years. The platform offers suggested jobs based on the content you enter in your profile. You can input your preferences for the type of jobs you are interested in on the basis of your location, experience level and type, company size and industry. It allows candidates to research salaries for different positions in a particular location. This feature helps in educating users on what the marketplace dictates for their skills. Furthermore, jobseekers can also compare themselves with other applicants based on current title, skills, past experiences, location and education; however, the feature requires a user to be a premium member. LinkedIn offers the option apply quickly option, through which you can easily upload your resume to the job posting on the network. Lastly, jobseekers can also choose to be notified of new posted roles that match their search criteria by setting up a Job Search Alert.
On the contrary, LinkedIn may not be a more suitable option than Facebook due to the following reasons. The competition on the network is fierce. Although Facebook has a larger number of active monthly users, LinkedIn has more activity than Facebook Jobs. This means that a jobseeker will have to face more competition on LinkedIn. Secondly, the applicant needs to ignore the sponsored job postings first to find the right ones. A solid command over Boolean search terms is necessary to look for jobs that match the keyword parameters. Despite having more jobs to choose from, the candidate has to sift through the listings to find their desired posting. Additionally, if you are a looking for entry-level or part-time work, you may not find as many opportunities meeting the criteria. The platform is more representative of openings in mid and senior level roles in corporate areas.