With more than 330 million active monthly users, Twitter has become a quite effective network for communication. However, it is not only for teenagers or celebrities tweeting about their daily lives; in fact, the social media platform is great for promoting your brand. If you are a small business owner, here is how you can benefit from Twitter.
Connecting with the Customers
The platform is used by millions of individuals and every day more and more people are joining the network. This makes Twitter one of the ideal places where you can find your potential customers. Small business that aim to cater the needs of people from a certain location can easily connect with them. In addition to this, brands can also connect and interact with their existing customers. Once you have your customers following you on Twitter, you can work on building a positive relationship with them. If you are a new business and do not have enough customers to follow your account, you can Buy Real Twitter Followers. Post updates and tweets that the audience will find useful and interesting. Keep the promotional content and direct marketing to a minimum, as too many ads do not contribute to building a positive brand image. Also, make sure you do not send too many tweets at a time.
Creating Brand Awareness
Large and well-known companies do not need to introduce themselves to get followers. However, as a small business owner you would want more people to know about your brand and products or services. Twitter can be used to create brand awareness and recognition. Use a brand logo as your profile picture. Introduce your business in the bio section, concisely telling who you are and what you do. Don’t forget to add your location and a link to your website if you have one. Once the profile is ready and looks professional, use your Twitter account to introduce new products or services. Studies show that new products gain more popularity through social networking channels rather than the traditional advertising channels.
Also read: A Simple Guide For Twitter Marketing
Undoubtedly, news travels faster online as compared to a radio or TV. Hence, your Twitter business account can be used to share important information and make announcements. Within a few minutes you can get your message across millions of users without having to pay anything. Besides conveying your message, you can also listen to what your audience is saying. Twitter is a great tool for collecting customer feedback and knowing their opinions about your brand. Follow the conversations about your products or services to find out what people are saying. But if you want to learn anything particular, don’t hesitate to ask the customers directly as a tweet or by conducting a poll.
Along with gathering customer feedback, it is also important to know how well you are performing as a marketer. Twitter enables you to monitor and learn about new followers, post reach and engagement over time. Small businesses can use Twitter Analytics to keep track of the response they receive on each and every activity. You can have a detailed report on followers, individual tweets, engagement, impressions and clicks. Knowing these details can help in future posts. For instance, if a particular type of content receives positive response, it can be used more frequently. Similarly, when a post does not perform well, avoid posting content like that.
When you have a popular Twitter account, you will see your tweets going viral. A post on Twitter can be retweeted any number times. This means that any interesting post you make can be passed on to a lot of users within a few seconds. Moreover, if you have a company blog for SEO, it can also be promoted through Twitter. Simply tweet the link to your blog articles with some relevant caption. This will divert the traffic to your blog and might also make your message viral if the audience find the content useful.