Organizing competitions on Instagram is one of the most effective methods to reach new customers and drive brand awareness, because of its visual nature. You can also Buy Real Instagram Followers to reach new users. However, the competitions can help you engage with the existing fans, gain new followers, generate leads and drive massive sales.
Picking the Prize
When initiating a competition on Instagram, the first thing to decide is the prize. It is the biggest determinant when choosing to enter a contest or not. If you are not offer a good prize, your fans are not going to enter the contest because they do not have any incentive. The prize needs to be something exciting and awesome enough to make users actually take the time to enter the competition. Often companies give away trips to various countries or gadgets, iPads and iPhones. These work well for large brands who want to create a buzz and stay on top of the audience’s mind. However, if you aim to generate real results and drive sales, then this will not work. Instead, you can pick a prize that is related to your brand, such as your products or a gift card. This will also make sure that whoever enters the contest is actually interested in your brand. Furthermore, you can create a prize bundle as well. Putting together a package of various prizes increases the value of the overall prize. The best package can be a bundle of several products from your brand along with other related products.
Choosing Competition Type
Instagram is a wonderful platform to run a giveaway competition because you have tons of different options for running the contest. Here are the types of Instagram competitions that you can run:
- Comment to enter Instagram competition: a participant simply needs to comment on the competition post to enter.
- Repost to enter Instagram competition: a participant has to share the contest post with their followers.
- Photo competition: participants share a photo on their own profiles with a hashtag that you created.
- Instagram Sweepstakes or Hashtag Contest:using a third-party app to host a contest on a separate landing page and collect the entrants’ email addresses.
Posting the Competition
Once the preparations are done, it is time to actually create the contest. To post the contest on your Instagram business account, you will need to basic elements; an attention-grabbing image and a very creative caption. You can simply use photo of your prize to attract potential entrants. Use a good camera and edit the picture. Don’t hesitate to add some overlay text, like “Enter and Win” to make sure they are aware it is a contest. Another great option is to use a video. Many brands use videos that have a brand representative describing the contest and guiding how to enter. The next element is that caption, where you need to put forward all the rules and instructions. A step-by-step bulleted list is recommended so that it is easier for people to understand. If you are partnering with other brand, don’t forget to tag them in the caption.
Sharing and Promoting
Another factor that can make or break a contest is how you promote it. One way of promotion is organic where you share the link to Instagram competition on all your social platform as well as invite your email list. But through this, you will only reach users who are already interest in your brand and have purchased from you in the past. If you have enough budget and resources, you can add a popup to your website as well. A very widely used and recently introduced feature, Instagram Stories are a great way to regularly promote a contest. Moreover, if you aim to generate new leads and get new customers, a powerful option is Instagram paid advertisement. The advertisements are precisely targeted ads that would reach the users that you want to convert into customers. Make sure you target people based on your customer profile. Don’t forget to include an eye-catching image and the right CTA in your advert.
After the Competition
Once the competition on Instagram ends, it is time to announce the winner. This can be done by putting the entrants into a randomizer and randomly pick out a winner. Similarly, if you are running a photo contest, you can choose a random image or pick out the best one. Whatever your contest type is, announce the winner on your Instagram business profile. Post the winning picture if you were running a photo contest. Most competitions end here and after this, you can measure its success. You may have a new host of followers or social media fans who are engaged with the brand. After the competition is wrapped up, you can even directly message entrants or put up a post thanking the entrants and perhaps, offering them a discount code.