Advertising on social media networks is a fantastic way for small businesses to promote their brand as the campaigns are highly customizable and relatively cost-efficient. However, to advertise on any network, it is important to understand how it works and if it suits your marketing objectives.
Using a variety of formats in social media advertising is a good idea as users like to see information presented in different ways. Usually the supported formats on Facebook and Instagram include images, videos, carousels and slideshows, whereas Twitter ads support tweets and website cards. Different formats serve different purposes. While some formats are good for increasing fanbase and boosting engagement, others can be used for conversions, driving traffic to the website or increasing sales. Another way to increase fanbase is to Buy Real Facebook Likes, Twitter and Instagram followers.
Call to Action
For advertising on any social media network, it is essential to include call to action to promote sales and for other marketing endeavors. The CTA buttons on Facebook, Instagram and Twitter are:
- Watch More
- Sign Up
- Shop Now
- Learn More
- Install App
- Contact Us
- Book Now
You need to think about which call to action will work best with your audience and make them take an action, keeping in mind your marketing objectives. If increasing website traffic is the objective, then a ‘Learn More’ CTA is a great option. It piques interest and increases clicks on your website. Similarly, if the objective is to build an email distribution list, adding a ‘Sign Up’ CTA button is recommended. To make it easier to select a CTA, you should have clear and measurable outcome for the ad.
Facebook is a social media giant with more than two billion users, which makes it an ideal channel to be part of any company’s social media advertising. The platform is viewed as a place to keep in touch with their family and friends as well as an outlet to share relevant news. It is a network where users create, watch and share different types of content. User’s brand loyalty on Facebook is very strong. Page likers feel connected to the brand and there is a real sense of community. Instagram has grown exponentially since the last few years. As compared to Facebook, the platform is where users share their over lifestyle. It is a user-centered network where users are usually not attached to the accounts they follow. Twitter is another powerful platform with more than 300 million monthly active users. It is a place for dialogue and users are quick to follow and unfollow the brands they like. Twitter is used for obtaining valuable insights and real-time information. Designing advertisements on these platforms that resonate with the customer needs can result in some serious return on investments.
The 90% of the challenge of creating an effective advert is knowing who your audience is. There are a lot of differences in demographics between Facebook, Twitter and Instagram users. Twitter is mostly used by US urban teen girls and mothers with children under 18. The latter group of audience has spending power and should be targeted more to yield the greatest return on investment. Facebook is mostly used by 25 to 44-year-olds residing in suburban regions. A majority of users on Instagram are 18 to 34-year-old who live in urban areas. Regardless of how creative or beautiful your advert is, if the message does not resonate with the users you are targeting then you are just wasting your money. To better understand the current market and new audiences, you should familiarize yourself with analytics on social media platforms. Once you have a clear handle on potential customers, you will be able to notice improvement in ROI. Another thing to make sure is to keep mobile optimization in mind when creating a social campaign so that your adverts have the greatest impact on all devices.