For every business out there, social media networks are the most effective way to reach a vast audience and build brand awareness. You can also Buy Real Facebook Likes and followers for Twitter, Instagram etc. to increase your reach on social media. However, these networks are also quite useful for connecting with the potential customers and selling your products.
Choosing the Network
With an array of social media platforms where each seems to have its own list of features and benefits, it can be challenging to choose and focus on a single network to promote and sell your products. In such situation, we recommend you pick a platform where your potential customers are. This is the key to successful social selling. It is the reason why fashion industries use Pinterest and Instagram more often and B2B sales persons get leads from LinkedIn. So where should you start? The first step is to identify the networks where your audience matches the potential customers. A majority of 18 to 29-year-olds use Facebook, Instagram and Twitter; whereas most of the users on LinkedIn are 30 to 49-year-olds. So, while Facebook is a platform with the most number of active users belonging to various age groups, research shows that decision makers usually use LinkedIn and Twitter. This means that if your products are for teenagers, you should opt for Facebook and Instagram as primary social selling channels. However, if you are selling to businesses and decision makers, go for Twitter or LinkedIn.
Also Read: Demographics On Social Media Networks
Sharing Valuable Content
Did you know more than half of the B2B buyers look for information regarding products and services on social media. So, what information are they most interested in? Studies reveal that 49% of these buyers look for white papers when evaluating a technology purchase. However, this does not mean you cannot share other content. Most companies that do not have a white paper share other valuable content. For instance, you can share a blog post from your brand’s blog if you have one. Also, if a LinkedIn group is asking for product recommendations, you can share a product demo video with them. There are a lot of options for sharing the content that adds value to the conversation. However, make sure you do not share any self-promotional or irrelevant content as it is the easiest way to lose a prospect.
The most important aspect of social selling is making connections, because customers are more likely to purchase from a brand that they feel connected to. Connection leads to engagement, which, in turn, results in sales. So, how do you build connections? The first step is to find out the right people that you want to connect with. And when you find these people, make yourself useful. Share something of value to conversations and listen to what others are saying. Pay attention to the brand personality that you show to the customers. Determine how users feel about your brand. The way people feel about the brand shows the kind of connection they have with you. Evaluate your social media profile to see what impressions visitors get at a first glance. Also, focus on your interactions with the customers online. Are you being respectful, polite and accommodating at all times? Do you respond to the customer queries quickly? These factors are important when it comes to building connection with the audience.
One of the most effective strategies to get customer attention and sell is to get the target audience involved in online activities. For this, we suggest running contests and other promotional activities as they are excellent ways to drive audience’s interest. Don’t forget to offer valuable incentives to encourage users to participate. Use your creativity and think about what you can do to get maximum participation. Moreover, make sure you share about these promotional activities on your other social media networks to bring more exposure and get more users to join in.