Facebook is known for being a powerful marketing tool that enables businesses to connect with customers, reach potential customers, generate leads and boost sales. A good way to reach a lot of users through a Facebook page is to Buy Real Facebook Likes. However, despite Facebook’s strong marketing features, a survey showed that among 4700 US small businesses, only 24% saw positive return on investment (ROI). ROI is a measure of what your company gets back from the money, time and other resources you have invested towards social media marketing on Facebook or other platforms. Nonetheless, here are some ways to help you increase you ROI on Facebook.
Are you worried about not getting enough sales and leads through Facebook marketing? One possible reason for this could be that you are not targeting the right audience. It may sound simple, but it is a very serious problem that can have a negative impact on your conversion rate. If you are displaying your ads to the users who are not interested in your brand, product or service, you will not receive a good number of clicks regardless of how creative the advert is. Little or no clicks mean low click-through-rate (CTR), which results in you not earning from ads. To target the right users, you can create custom audience on Facebook through a plug and play tool called Facebook Pixel.
Also Read: 5 Important Metrics To Track On Facebook
Can smartphone users properly view your landing pages? In the mobile marketing era, it has become essential to optimize your pages for mobile. According to a research from 2017, about 80% internet users use smartphones to regularly access the web. If a page is not mobile friendly, users are five times more likely to abandon the page. This will result in you losing customers, as the non-intuitive layout of a landing page can frustrate users and make them run away. On the other hand, a mobile optimized page is easy to navigate and view by users on their smartphones. The page should be compelling and should load quickly and easily. This will make it convenient for users to carry out their intended call to action while on the page. Creating an ad that lands users to mobile-friendly page is great way to generate leads.
If you are not retargeting your audience regularly, chances are you will not get a good return on investment on your marketing campaign. The reason for this is that customers require multiple approaches before they are convinced to make a purchase. Retargeting lets you advertise products and services to previously identified users. This includes the people who visited your website, abandoned the sales funnel etc. Do you sometimes notice an ad following you around the web? For instance, you visit a landing page with an ad, then you visit another website and see the same ad. This means that the advertiser is retargeting you. Statistics show that people are 76% more likely to click a retargeting ad as compared to a regular ad. Retargeting is an essential tool for marketers as it helps increase brand awareness, enhance the effectiveness of the marketing efforts and drive the customer through the funnel until they convert. Basically, it gives you a second chance to convert your audience. Facebook retargeting can be done in several ways. You can set up specific campaigns for users who come from other advertising platforms, while they browse Facebook. As mentioned earlier, Facebook Pixel is a very useful tool that can help you build audiences from all your web visitors. Using the tool, you can maximize your marketing efforts by retargeting the audience.
Without tracking your campaign, you cannot determine what is working and what is not. Keeping track of your performance helps knowing the ads that are generating the most number of clicks, the amount of money made on each conversion and the number of conversions you are getting. In the Facebook Analytics, the metric for Cost per action (CPA) can help you understand the ROI of your ad campaigns. It measures the cost based on specific actions, such as email subscription, purchase, app installation etc.