Chatbots are automated tools built to engage with received messages. They can be programmed to respond in the same way each time, as well as differently to messages that contain certain keywords. Efficiently programmed bots can even use machine learning to adapt to the responses and fit the situation. Chatbots are quite useful and valuable to businesses as well as the customers. Here is how they are being used on various platforms:
If Facebook Messenger is not on your list of top marketing channels, then you need to reconsider the list, because more than a billion users use Facebook Messenger every month. A lot of pages use Messenger bots that has increased the number of likes on their pages. Also, you can Buy Real Facebook Likes to boost followership. Chatbots on Messenger have changed the way brands and consumers interact on the platform. Did you know that over 100,000 bots are used on Facebook Messenger to take orders, collect information, make product recommendations as well as promote social good? What makes Facebook Messenger bots so useful and effective is:
- Its ability to receive and send text, images and rich bubbles with call to action
- Message templates that allow users to tap buttons to interact with the bot
- Messenger greeting and CTAs that prompt people to get started
Adding chatbots on Twitter can add value and improve user experience. They are added to marketing and customer service strategies. However, when using bots, it is important to remember that while they can make conversations easier and simpler, they cannot replace human experience. Chatbots offer a new way to scale personalized one-on-one engagements and enable you to create unique brand experiences in direct messages. You can give the bot a branded identity, such as assigning it a name and picking a custom avatar that tells audience that they are not communicating with a person. Use a welcome message saying hello, asking a question or providing instructions on how to get started.
Use the Twitter chatbots to your advantage by setting up bots that communicate with personality and style. You can include hashtags in the emojis and use emojis in quick reply buttons to create visual cues to complement the accompanying text. Moreover, by creating a unique auto-response for every quick reply option, the chatbot can keep the conversation going, guiding users to the next step. Chatbots are good with repetitive tasks, which means you can create an automated experience for easier and faster resolutions. When simple and repetitive tasks are given to a bot, human agents get more time to resolve complex issues.
The automated live chat option has become an old thing; chatbots nowadays are intelligent and capable of working on a variety of different task, such as booking meetings with sales representatives, pushing prospects further down the funnel, producing engaging content etc. Chatbots are smart enough to figure out when a visitor opens a sales email and visits a landing page. Sales and marketing teams can take benefit of this and use bots to trigger conversations with prospects whenever they need assistance. Another reason why chatbots are so useful is that they make it easier for people to make purchases. They can be leveraged as tools that have replaced many steps in a typical business-to-business buying process. This has resulted in more closed deals and higher sales velocity. Furthermore, chatbots on websites can also be used to align sales and marketing activities, when used as an email tool for sales teams. When sales representatives plan and send emails through bots, all email engagement metrics are tracked. This is really help for businesses to connect with potential customers. For instance, a prospect receives an email from sales rep but does not respond to it right away. Instead, they visit the website for further information. When the prospect visits the website, the chatbot is triggered. It starts engaging with the prospect on the spot, guiding them through the buying process.