The trend of video marketing continues to grow in 2018, where 81% of the businesses claim to use videos as a basic marketing tool. This growth has also impacted Facebook pages sharing more video content to increase page followers. You can Buy Real Facebook Likes to boost followers. Here are some of the benefits of video marketing.
Conversions and Sales
Did you know that by promoting your product with YouTube videos you can make some serious money? Add a product video on your landing page and you will notice the conversion rate increased by 80%. Moreover, videos can lead to direct sales. Studies reveal that about 74% of the users who have watched an explainer video for a product ended up purchasing it. So, it is time to begin crafting exciting product videos. From a marketing perspective, videos are highly effective in convincing users to purchase. You might already know how images can massively boost engagement, imagine the impact multiplying if you use videos.
Return on Investment
Statistically, 83% of the businesses say that using videos in marketing strategy results in a good return on investment. Although video production is neither easy nor cheap, it pays off big time. In addition to this, we notice constant improvements in the video editing tools. In fact, you can simply use a smartphone to create decent videos. Your videos do not necessarily have to be perfect, because it is the content that matters more than the visuals. According to a latest research, most users are put off by videos that fail to explain the service or product. This means that poor design or low quality do not matter as much as the video content does.
We consider trust as a fundamental aspect of sales and conversions, which is why the whole concept of marketing emphasizes on building trust and creating long-term relationships. Instead of promoting and selling, you should try to provide your audience with useful and interesting content. And the best way to do this is to use video content, which is much more likely to engage users and ignite their emotions, as compared to simple text and images. YouTubers have become the most powerful social media figures in promotions. As a marketer, you should implement videos in your strategy to have an impact on the audience. Often customers are doubtful about buying services and products online because they fear being cheated. However, through effective video marketing, this problem can easily be solved, as 57% of the customers agree that videos make them more confident about purchasing a product.
Research reveals that 90% of the consumers watch videos on their smartphones. Since 2013, we have seen that mobile video views have grown more than 233 percent. According to YouTube, mobile video consumption rises 100% each year. Considering the constant increase in the number of smartphone users, you video audience is going to get bigger and bigger. Moreover, Google reveals that smartphones users are 1.4 times more likely to feel a sense of personal connection with brands that show video content as compared to desktop viewers.
It was stated in the 8th annual Social Media Marketing Industry Report that 60% of the social markets used video content in 2015, whereas 73% of the respondents planned to use it the following year. Video content is highly encouraged on social networks. For instance, Facebook has launched Live Video, 360-degree video and Lifestage. Similarly, Instagram has also introduced 60-second videos and Video stories, while Twitter has Periscope. Despite these, YouTube as a largest video sharing platform, remains the second most popular social network in the world. However, getting your videos viral on social media can be challenging at times. 76% of users say that they would only share a brand’s video with their friends if they find it entertaining. So, the key successful video marketing is to encourage social shares, as they can increase traffic to your website.