In 2018, we see Facebook continuously evolving to include new features and changing the way marketers use the platform. While some of these updates may benefit Facebook pages and increase their reach, others might not so much. Also, you can Buy Real Facebook Likes to improve your page reach. Nonetheless, here are some Facebook marketing updates and trends that you may have already seen or can expect to see this year.
The Facebook Newsfeed has gone through some major changes lately, especially the way the content is delivered to users. Since the original purpose of the platform was to allow sharing of intimate moments and personal life-related updates, Facebook is heading back to its roots. The powerful advertising capabilities on the network resulted in companies taking over. This could impact the traffic and satisfaction of the users, which is why Facebook is now more concerned with helping people connect with each other, rather than brands connecting with customers. A few changes in the newsfeed include prioritizing posts from family and friends instead of brands, media and businesses. This means that posts from your friends will appear before the viral videos from brands. Moreover, for more authenticity and community, the newsfeed algorithm is altered to give priority to trustworthy news sources and local news publishers. If you follow a local publication, you can expect to see its stories more often and higher in the feed.
Also Read: Improving Organic Growth On Facebook
Remember when portrait-sized images were cropped in the mobile Facebook newsfeed and you had to tap on the picture for full view? That inconvenience has become a thing of the past, and users are no longer told to upload mostly landscape photos. Facebook’s algorithm has adapted to show the complete vertical images, without cropping. And since, portrait images occupy a larger space on the screen, they can attract more views and get higher engagement as compared to landscape images. Providing content that it easy to consume is a good way to keep viewers on your page for longer. So, in your Facebook marketing strategy for 2018, don’t forget to include more vertical photos.
Facebook has a lot of new features to offer to users, including the dedicated mobile application, along with a wonderful Sound Collection feature. It is a base of free-to-use sound effects and music that can be used on Facebook videos. Although the feature is still in its initial stages, you can find a thousand music tracks and around 1500 sound effects. When it comes to video content availability and lifespan, YouTube is considered superior; however, Facebook is not far behind as we see its audio collection and other features becoming more robust. Videos are a crucial aspect of social media marketing, especially for small and medium business owners, and with Facebook you can even add free sounds to share better quality videos for better marketing.
Facebook’s Messenger has not only had some big enhancements but has entirely evolved. The platform has announced working on improved features for a simplified app and turning the messenger into a powerful customer service platform. Since visual Messaging is an all-time high, Messenger is set to become better equipped for this type of communication, with more than 18 billion GIFs and over 500 billion emojis sent in 2007. Along with other features, like payment through Messenger, chatbots and Messenger gaming, we expect to see a lot of development in Facebook’s Messenger this year.
In 2018, we see the trend of videos on Facebook increasingly dramatically, where more than 100 million hours of video is watched every day. As a result, there has been improvements in the video players and explosion of video as both, organic and paid content. Statistically, videos on Facebook receive 135% more organic reach on average as compared to images. This means that your business can potentially boost its engagement as well as organic reach on paid post by creating the promotional assets as videos. Just by setting up a few Facebook video ads, it is possible to improve prospecting and engagement. Moreover, videos are also useful when you want people to remember your message, since users reported to remember videos seven times better than they remember text.