Instagram Pods are groups of users on Instagram that are committed to liking and commenting on each other’s post to boost overall engagement. They consist about ten to fifteen users, bloggers or businesses who have similar audiences and common objective to boosting Instagram activity and getting more followers.
You can never completely know how the Instagram algorithm works and selects high quality content. For this reason, you can invest in a few types of pods to see which ones work best in your favor. However, here is a guide on what types of pods different accounts should join.
- For an average Instagram user having an average number of followers, it can be difficult to join a niche-specific pod. Hence, they can invest time in broader pods until they are able to increase the number followers. You can also Buy Real Instagram Followers to increase follower count.
- If you have the scale to join niche-specific and follower-based pods, do it. This category is for Instagram influencers.
- For brands, it is suggested that they stick to the niche-specific pods that are highly selective, particularly if your brand has an established reputation. Engaging with content that is outside of your niche can look suspicious and if users randomly spot it, your brand reputation will be affected. However, if you are a small and not well-established brand, look for an engagement pod that is dedicated to small business.
Also Read: How to Boost Engagement On Instagram?
Before you join an Instagram pod, there are certain things that you need to know. Firstly, joining a pod does not guarantee influential engagement overnight. You will have to invest time and energy before you can get any substantial returns. Secondly, it is a risky business because you have to avoid looking spammy. Instagram pod has a major drawback that it does not let you determine the engagement that came from the pods vs. organically. This is why it is recommended to conduct a thorough audit of your account before you use pods. Lastly, when you stop using pods, you are likely to notice a decline in the level of engagement.
When you join an Instagram pod, you will receive a specific set of rules to be followed by the members of the group, including times to engage, comment length, message formatting etc. In large and broad pods, there is limited regulation in who joins it, which means you need to be aware of who you engage with. Avoid accounts that seem spammy or fake. This includes all the accounts that post the same content repeatedly, have poor engagement and have suspicious descriptions or names.
Recently, Instagram has cracked down on hashtag usage, where accounts that use too many tags, broken tags or same tags too frequently are shadow banned. This means excessive use of hashtags indicates Instagram that your account is spammy and they might flag your account. Limit the hashtags to one or two on each post. Focus more on the tags that are relevant considering the time and your marketing niche. Avoid using long tags that are difficult to read.
The Instagram algorithm is smart enough to distinguish between high-quality and poor-quality comments. It can easily determine if the comments are spammy based on their relevancy. The rule is that the more committed you are to write relevant and thoughtful comments, the more likely you are to get them back, especially in small pods. Here are some tips for leaving thoughtful comments:
- Read the caption carefully before responding
- Read other comments to come up with a unique response
- Avoid posting a series of emojis.
- Include at least five words in a comment
- Try @mentioning other accounts or users
- Avoid using vague language, such as ‘nice’, ‘beautiful’, ‘awesome’, etc.
Speaking of comments, it is possible that you receive some irrelevant and bland comments that may seem spammy on your account. You should get rid of these comments, as they do not leave a positive image of your account. Instead, appreciate more comments that you like. You can even specify what you want people to comment. For instance, when you share a picture with your pod, ask them to write a particular thing you want in the comments. This is more relevant to larger and broader pods. However, make sure by doing this, you are not breaking any rules of the pod.