These days, social media networks are used for various reasons, such as connecting with friends, advertising, marketing a product etc. But did you know you can even use these networks to promote an event? One of the best ways to create the buzz about an upcoming event is through social media. Here are some useful tips to help you get started.
Choosing an Effective Social Network
Not every social media network is the same. Depending on your target audience and industry, some platforms may be more effective than others. Here is how each network is useful.
- Facebook: sharing updates, creating event pages, engaging followers and targeting specific audiences through paid promotions. You can Buy Real Facebook Likes to get more followers.
- Twitter: using posts and event hashtags to build excitement before and during the event.
- Instagram: getting the most engagement using visuals.
- Snapchat: building a presence to appeal to young audiences.
- LinkedIn: announcing company news and events and great for B2B and industry networking.
Also Read: How to Sell on Social Media?
Creating an Event Hashtag
Come up with a short, unique and easy to understand hashtag for your event. Whenever you post anything related to the event, make sure to include the hashtag. Don’t forget to promote it on other channels as well, such as event website, print materials, promotional emails, etc. During the event, make the hashtag visible so guests know to use it. Include it in handouts as well as display it on screens throughout the venue. In fact, you can even give people incentive to use the hashtag and share it on social media. A good idea to do this is to create a photo competition where the best photo that includes your hashtag wins a prize.
Creating a Facebook Event
Did you know that about 500 million people use Facebook Events every month? And more than 47 million Facebook Events were created publicly last year. This is why you need to create an interactive Facebook Event that stands out. Here are some tips to help you:
- Choose a 1080 x 1920 cover photo with good resolution
- Specifically mention location, time and category
- Write a creative and compelling event description
- Clearly include the link to tickets
Research shows that events that sell tickets directly on Facebook drive two times more sales and registrations on average as compared to events that redirect to a ticketing page.
Launching Paid Social Media Ads
The posts you make on you events page on Facebook are only seen by 2% to 6% of the users on average. This means that if you want to get your content in front of the people, you will have to go for paid promotions instead of relying on organic reach. When creating an attention-grabbing social media advert, don’t forget to include:
- A Short and friendly post text
- A direct call to action
- An eye-catching video or image
- A short yet engaging headline
- An accurate link description
Creating Snap Chat GeoFilter
More than 150 million individuals use Snapchat every day, which means that event organizers cannot afford to ignore the network. The easiest way to use Snapchat for promoting events is to create a Snapchat Geofilter for the attendees. By investing less than $100 of your marketing budget and only an hour of your time, you can engage the attendees as well as spread the word to new ticket-buyers.
Live Broadcasting the Event
You do not need to livestream the entire event to make use of the live video. Instead, you can simply use short live clips from the event. A good way to engage viewers is to show behind the scene sneak peaks or interviews with performers. Live videos are extremely engaging as users spend three times more time and comment ten times more on them. They also grow attendance, because 30% of users who watch a livestream of an even attend the same event the next year. Moreover, live video is cost-effective. Often people think that live videos are costly, but that is not the case. Facebook Live tools allow any user to leverage the technology and see a positive return on investment.