Are you worried about not getting enough likes on your Facebook page? Do you often see yourself losing followers? Worry not! Here are some tried and tested practices to help you market more effectively and increase your page liker count. You can also Buy Real Facebook Likes to increase your page likes.
Sharing Short and Succinct Posts
Facebook is a unique platform that allows pages to post various types of content, including short or lengthy text statuses, videos, images, links and stories. When it comes to textual updates, marketers see more success when they post short and succinct content, because it gets more attention from the user. Adding a few additional words could mean the difference between a viewer reading the entire post and understanding the core message, and a user ignoring the post after reading the first few lines. It is also important to keep the titles short because link titles that contain more than 100 characters are cut off. Moreover, statistics show that 40-character Facebooks posts receive about 80% more engagement than others. Similarly, 80-character posts get 66% more engagement as compared to other posts. Lastly, a Facebook status asking question using 100 to 120 characters is more likely to result in driving higher engagement.
Knowing the Target Audience
With Facebook demographics for your page you can know all about your customers. Take some time out to study the demographics and find out who you have to target. Discover the audience’s age, language, gender, income, location and education; as this information is essential for marketing professionals to discover targeting group. The next step is to determine what content resonates the most with your audience. This can be done by finding out which posts receive the most likes, clicks, shares and overall engagement. Share posts like that more often. Also, don’t forget to test with different content types as testing is crucial for publishing the best posts on social media. Do you know what you marketing goal is? Is it to increase brand awareness, drive traffic, boost sales or anything else? Without a clear goal, it can difficult to know who you should target. Having set clear objectives helps in setting up successful ad campaigns. Facebook offers a variety of different advertising options, but without a clear goal in mind, all of them can be useless.
Being Responsive to Customers
Not responding to your existing and potential customers on Facebook can have a very negative impact on your brand reputation. In fact, besides replying to the customer queries, you should also encourage your best customers. One out of three customers go to a competitor when their queries are ignored on social media. And yet 89% of the social messages are ignored by brands, although 34.5% users choose social networks as their primary choice for customer service. Ignoring communication opportunities can result in killing your social media traffic and eventually affecting your brand image. You can go for Facebook automation or integrate Facebook management tools so that you never miss a message directed to your brand.
Understanding Facebook Analytics
The task of promoting the brand is not completed on sharing a post and getting engagement. In fact, what follows after that is crucial to successful marketing. Analyzing the Facebook insights is very important to understand how well you are doing, which strategies are working and what improvements have to be made. Some significant metrics to analyze include:
- Impressions: total number of times a post was seen in newsfeed, ticker or on the page
- Link Clicks: total number of clicks on the links
- Net Likes: total number of organic and paid likes minus the Unlikes
- Organic Likes: total number of new likers through organic reach
- Post Engagement: total number of reactions, comments and shares on a particular post
- Total Fans: total number of users who liked the page from the report period
- Unlikes: total number of users that unliked the page