Do you know which features deserve your most attention on Instagram this year? What are the upcoming Instagram trends? What new strategies should you try to get new followers? Speaking of new followers, you can also Buy Real Instagram Followers for a cheap price.
Easier Buying and Selling
Similar to Facebook, Instagram is also becoming a popular platform among sellers, businesses and brands. A latest trend for 2018 is easier mobile purchasing on Instagram. Last year, the network introduced Instagram Shopping, which enabled brands to include link with photos to direct customers to specific landing pages. This means that if a user wants to purchase the product in the photo, they can simply click on the shopping bag in the bottom left to see more. In addition to this, we see a majority of brands using Instagram Stories to sell products. Instagram Stories has more than 300 million users, which is why we see easier selling options on Stories. Users can click on the link in the stories to land to the product page; however, this feature is only available to verified accounts.
Also Read: 5 Predicted Instagram Trends Of 2018
Digital Rights and Regramming
On all other social media networks, posts can be shared and made viral, but not on Instagram. Sharing other users’ content directly on your feed is not easy on Instagram. However, in 2018 we expect to see an in-app feature for sharing user content or ‘regramming’. This will make it a lot easier to share user-generated content across other feeds; but of course, there will be a feature to ask for permission before regramming to prevent stolen content. Studies that reveal that about 80% of the influencers prefer Instagram as their top platform for brand collection. And when the app becomes more accessible to brands, influencers and businesses, we will see more emphasis on digital rights and understandings of user-generated content agreements.
New Advertising Features
With more than two million advertisers on Instagram, there are sure to be many improvements in the advertising features. Due to a recent update in the Instagram algorithm, users will be able to see more personal content rather than content from brands. This has brought limitations to the organic reach, and as a result, brands have turned to Instagram advertising. As of 2018, we expect to see the number of advertisers on the network substantially increasing. Keeping this in mind, Instagram has launched it latest advertising feature, the Carousel Ads. These ads are very much similar to the Carousel ads on Facebook, where users can add more layers to the paid content with extra photos per post. Carousel ads are quite effective as they give customers more to digest and explore within a single ad post. They also help in increasing conversion rates. Hence, Instagram ads are at the top of the list for most digital advertisers and marketers.
If you are a regular Instagram user, you must be familiar with the doggie ears, sleeping masks and sunglasses. These are the most popular face filters on Instagram that take the selfies to the next level using augmented reality. But how can it be helpful in promoting your business? You can come up with branded face filters. This year, we see the trend of paid face filter ads that are available to only a few brands. Companies need to engage with their audiences on social media to keep the consumers coming back. A research shows that about 60% of the millennials are likely to buy from a brand if they are following them on social media. A highly effective way to engage with your audience is to be more humanistic with your posts. When users come across cold and non-engaging brands, they tend to quickly lose interest. This is why having influencers or own your team to use face filters representing your brand can be a great option to engage with the audience.