Did you know that 32% of the internet users are on Instagram? This makes it essential for you brand to have a presence and solid followership on the platform. If you do not have enough followers, you can Buy Real Instagram Followers. It is the visual and interaction nature of the network that makes Instagram so well-suited for selling your products.
On Instagram, the posts you are share are images that can be used to create a buzz around your brand and boost brand recognition. The more you post, the more awareness you create about your products. It is a subtle yet effective selling technique to include your products in pictures whether you are sharing an update about your business, an engaging trivia or an inspiring quote. In fact, you can also share pictures of happy customers using your products. This way the posts will not seem too promotional and would instead, keep the audience engaged and aware of your brand. It is often seen that customers buy the products on Instagram just by seeing the pictures, as visuals increase their desire to purchase. Hence, people are more like to buy products for which they can find images. It is up to the brand to make the buying journey easier by uploading more product photos. You can set up a shoppable Instagram gallery from where the images lead users to product pages to make purchases.
Call to Action
Don’t forget to make your website or store link as visible and easily accessible as possible on Instagram. Whenever a user browses your Instagram profile, they will read your bio. So, include an effective call to action with the link in the bio, that can tempt them to visit the website. This will help increase traffic on your website as well as boost sales.
Testimonials and Reviews
It is a psychological phenomenon that people are more drawn to the relatable experiences of others. This is exactly why social proofs testifying your products is crucial for convincing potential customers. Reviews and testimonials should be a very important part of your Instagram sales strategy. You can upload a photo or video of your satisfied customers along with the testimonial they have given. If your potential customers see your existing happy customers, they are more likely to buy from you. Images of customers tap into the psyche of your prospects and make them believe in your brand.
Videos on Instagram are the greatest way to engage with the followers and ignite their thought process. Even if the users are momentarily hesitant, a persuasive video that properly explains your product and outlines its benefits can drive away all doubt and hesitation. Create a captivating explainer video and share it on Instagram. You will notice your sale rates increase.
Discounts and Promotions
Seasonal promotions are an excellent way to connect with and approach your prospects. This can push up your sales and result in an ever-growing fandom. You can offer special discounts on Valentine’s Day, Christmas, Easter Day etc. This is beneficial, especially if your products are directly related to the season of the amusement related to it. Moreover, similar to seasonal promotions, you can also offer flash discount targeting your loyal followers. These discounts will convince them to turn from prospects to paying customers. This can be done by creating an engaging image for Instagram that announces flash sale. Share the image as much as you can to create hype around the sale.
Influencers can be found in every industry. It is highly effective to be tagged with an influencer of a market. To boost sales through Instagram, team up with an influencer. Create a sponsored post that shows how your product has helped the influencer. To make it more effective, include a short description of what makes your product so special. Request the influencers to tag your account in the caption, recommending their followers to purchase your products.