Though it may seem pretty simple to you but measuring your success on social media can be quite challenging. There are a various metrics that need to be measured; from follower count and engagement rate to ROI and conversion rate. In case you are looking to increase your follower count, you can Buy Real Instagram Followers. Nonetheless here are some important metrics on Twitter that you should keep track of.
One of the most significant metrics on Twitter is the engagement metric, which is essential in building connections with your audience. It helps you determine what content strategies are working and which ones are not. This in turn helps in creating future posts. What makes Twitter different from other networks is that the followers have a number of ways to engage with your brand, such as:
- Clicks on a link
- Favorites your page
- Follows you
- Links back to you
- Replies to your post
- Uses your branded hashtag
Knowing the engagement rate is not sufficient to get the overall picture of your performance, which is why it is also recommended to determine what type of engagement is your account receiving and on what type of posts. For instance, a simple like is good, but a comment or a retweet indicates a more commitment from the audience. A higher number of likes shows that the customers appreciate what you are post, but when users retweet, it means they value your input. If you want to turn your followers into loyal customers, then it is necessary to go through the in-depth engagement metrics. Find out which content is receiving more positive comments or the greatest number of retweets. Perhaps, you will notice that video content is performing better than the other types, then it is time to incorporate more videos in your marketing strategy.
Also Read: How To Increase Engagement On Twitter?
On Twitter, the success of marketing depends on how social you are and how well do you interact with your followers. For effective interaction, it is necessary to know the type of audiences your page attracts. The audience insights provide you a generalized overview of who you should tailor your messages toward. You need to make sure you are offering high-quality and relevant content depending on your audience. For this, you should go through the audience metrics and find out:
- Where are your followers coming from?
- What are their interests and hobbies?
- What is the primary gender of your audience?
- What kind of lifestyle do they follow?
These insights may vary with time and as your business evolves, don’t forget to look for metrics over a duration of one month.
Hashtag was originated by Twitter and hence, holds a lot of significance on the platform. During the last couple of years, we have seen a growing trend of branded hashtags. Come up with some relevant hashtags that are specific to your brand. You can do A/B testing to see which ones deliver the best results. Once you have determined which tag receives the best response, you can use the that hashtag in all of your future campaigns.
Return on Investment
This metric can be the most significant one for most companies that want to determine how valuable their marketing campaigns are. ROI can help you ensure the money you are investing is coming back to you in form on leads, conversions and new customers.
In the recent years, videos have become the most important form of content, as we have seen the increase in features like Instagram Stories and Facebook Live. Although YouTube and Facebook are dominating as video sharing platforms, it does not mean you should not share videos on Twitter. In fact, videos on Twitter receive a lot more engagement as compared to other content types. Keeping in mind the significance of video content, the metrics for video performance is also important to track. Video Completion Rate is a crucial metric that shows you the number of users who watched the whole video, whereas the Video Views only states the number of times a video was played. By comparing the Video Completion Rate with Video Views, you can measure the impact of the videos.