If you run an e-commerce business, you must be well-aware of the challenges an individual has to face to promote the business. There is a constant need for conversions to meet sales targets and a highly relevant traffic instead of accidental visitors. Facebook is an excellent platform with more than two billion active users and the largest number of ecommerce businesses. It is quite easy to reach a larger number of people and you can also Buy Real Facebook Likes for your business page. Here are some features and tools that can help improve sales for e-commerce businesses on Facebook
Using Multiple Product Ads
As the name suggests, these ads enable advertisers to display multiple products in a single ad, giving customers more options to choose from. Multi-product ads can help increase conversions as the more products a customer sees from a brand, the more they are likely to buy from you. In fact, you can also outline the benefits of different products. Research shows that multi-product ads result in a 50% to 300% increase in the click-through-rate (CTR), along with a 35% decrease in the cost per click as the engagement increases. Multiple product ads are easy to set up can be used in dynamic ads or standalone ads. They are also more efficient in terms of cost acquisition.
Also Read: 4 Ways To Increase ROI Through Facebook Ads
Installing a Conversion Tracking Pixel
Do you want to know the behaviors of your website visitors? You can install a conversion-tracking pixel. It is a small snippet of code that can track the actions a customer performs on your website along with other tasks. It can also use the data from conversion pixels to optimize campaigns and build a lookalike audience for ads. Embedding a conversion tracking pixel on your website’s checkout page can track actions that users take after clicking on the ad. This can then be used to measure the return on investment.
Setting Up Retargeting Campaigns
Did you know that on average 72% of the users shopping online abandon their carts without completing the purchase? And about only 8% of them come back to complete the purchase. However, you make 26% of these abandoners return and buy by Facebook retargeting. Statistics reveal that if you retarget your website visitors with display ads, 70% of them are likely to convert from visitors to customers. Moreover, the average click-through-rate of retargeted ads is ten times more than the standard display ads. As it is pretty evident, not retargeting website visitors can cost you sales and conversions. A good idea is to retarget them with coupons, promotional offers, single product ads or multi-product ads.
Creating Lookalike Audiences
The Lookalike Audience feature on Facebook can help marketers find new customers based on the characteristics of existing customers. It enables you to show your ads to only certain users who have similar interests as the users who usually buy from you. For most e-commerce businesses, Lookalike Audiences are the best performing target groups. Lookalike Audience can be built using data from your Facebook page fans or via a conversion-tracking pixel. It will use Facebook’s algorithm to look for people having similar demographic interests and characteristics as your fans.
Strengthen Relationships with Customers
Facebook offers a powerful tool called Custom Audiences that enables advertisers to create a unique list of users you want to target. The list can be based on your customers’ emails, phone numbers or Facebook IDs. This tool is excellent for strengthening relationship with customers. You can encourage your existing customers to like your page on Facebook. Simply, upload the customer list into the Custom Audience tool and show them Page Like ads. Don’t forget to exclude the people who have already liked the page. Another option is to target your top customers with some promotional offers. For this, you can create a Custom Audience list of past customers and newsletter subscribers. Target them with discounts as a reward for their loyalty. Every brand has some loyal customers who share news about the brand and recommend others to buy from them. Custom Audience can be used to target these loyal customers and reward them with exclusive offers.