The purpose of the social media marketing strategy is to summarize everything you plan to do, and hope achieve to promote your business using the social networking channels. Without a proper strategy, it can be challenging to work on marketing. This is why here are some important elements that need to be considered with creating a social media marketing strategy.
The Follower Count
Often marketers emphasize a lot on the number of followers they have on their business profiles. While follower count is important, it does not tell you much about your success. You can Buy Real Instagram Followers to increase your follower count. However, even if you have thousands of followers, it does not indicate that these users are actually interested in your brand. On the other hand, if you have a low follower count, but followers are familiar with the brand can lower your overall advertising costs and increase social media reach. The important thing to note is that it does not matter if your brand has a small but engaged community, as long as the audience are helping in improving the performance.
The core purpose of having a social media presence is to engage with the audience. However, with so much competition on the networks, it has become quite difficult to keep the audiences engaged on social media networks. For this reason, paid advertising on social media is recommended to make sure right message is delivered to the right audience. You can include catchy motivational graphics and funny videos in ad copies to grab audience’s attention. Visuals are a great addition to add to ads, as they make posts more appealing. Users are more likely to read the content when it is posted with images, videos, GIFs, etc. Visuals tend to cater to different browsing styles. Concludingly, make sure you include pictures and videos to make your posts more interactive and engaging. This will increase the ad’s accessibility, making it attract all types of users.
How do you determine the success of an advertising campaign? Research shows that a campaign that can drive highly targeted traffic to your website is actually successful and well-performing. This does not mean that driving traffic is the only element but getting users to convert is one of the most crucial aspects of marketing on social media. Almost all social media platforms, specifically Facebook and Instagram, have features of robust targeting parameters that allows you to get the message across the right audience who are more likely to take an action. Despite that, social media traffic has higher bounce rate, lower time on site and less pages per visit as compared to digital advertising tactics. It is still significant to consistently get new users to the website and in the marketing funnels.
What typically happens on social media is: a user sees your ad, clicks on it, visits your website, then gets distracted by something else and leaves the site. To bring back these users, you need to use social media retargeting. By embedding a website pixel, using email list or even videos, you can create ads that target users who have shown meaningful intentions with your site and have not converted. Retargeting is a highly effective technique to remind users about your brand in cost-effective manner. Social media experts emphasize a lot on including retargeting in the social media advertising strategy. In fact, statistics reveal that retargeting ads are 76% more likely to be clicked on as compared to the regular old display ads. Offering discount coupons, free trials and promotional codes in retargeting ads has proven to be quite successful in bringing back users to the website.