Facebook cover photos for pages can be used to make audience better understand the brand. It is one of the few elements that a visitor notices when they first visit your page, which means it could be an important factor in deciding whether to hit the like button or not. Speaking of page likes, did you know you can Buy Real Facebook Likes for a very cheap price?
Almost all regular Facebook users are aware of these rules and yet some of them tend to overlook and do their own thing. Nonetheless, here are the Facebook rules for cover photos:
- Cover photos have to be authentic; which means they cannot be misleading, deceptive or malicious in any way
- All cover photos for pages as well as personal profiles are public and can be seen by anyone on the internet. This means, Facebook page owners should go for something that appeals to a larger audience of potential and existing fans.
- Covers are yours alone; which means brands cannot ask advocates to load their cover photos as an advertising technique.
These seem like pretty simple rules but violating them can adversely affect your Facebook marketing. The last thing a marketer wants to lose their brand’s presence on the platform because of a bad cover photo.
Simple and Clear
Now that you have learned the rules, you are ready to look for the perfect image. The key to success on social media has always been keeping things simple and clear. When users visit your Facebook page, they are looking for a simple introduction to your brand. Some of the best cover photos include a single image with negative space. This draws a lot of attention and makes the additional features become more appealing, like the Follow button and other calls to action. A good tactic is to combine a brand logo, a simple product image and a tagline. Keeping the image in the center will draw more attention. If you cannot put up product images, look for any other picture that indicates the nature of your brand, without being too distracting.
Often people underestimate the significance and impact of visuals, but research shows that we process images up to 60 thousand times faster as compared to textual information. This means that with the right cover photo on your page, you have the opportunity to engage your audience and get their attention even before they go through your Facebook posts. Keeping that in mind, it is essential to make sure that the cover photo represents what the brand sells. This will ensure customers that they are on the right page and presents a more consistent image of your company.
Behind the Brand
A Facebook cover image serves the purpose of a storefront. It shows what you are selling to interested customers and encourages them to come and learn more. So, the idea is to use a cover image that can convince customers that there is more to your brand than what you sell. This can be achieved by:
- Showing your team: Introduce your fans with the people behind your organization. You can show happy smiling faces of your team.
- Providing a sneak peak of your office: If you have an attractive office or a building, it can be a good idea to introduce users with the professional side of the brand.
- Displaying the products being used: As discussed earlier, you should demonstrate what your brand sells by showing a picture of a customer or employee using the product.
Focus and Attention
When it comes to size of the Facebook cover photo, social media experts have different thoughts. While some of them think it is creative to combine the cover photo and profile picture into a single cohesive image, others suggest that spreading the imagery is a better option to get more focus. The good thing is that both these ideas can be carried out at a time, as long as the photo looks visually appealing. Ideally, you should try to make profile picture blend in with the cover image. This can be done by using the same design elements or consistent colors. When a user visits your page, their experience should be cohesive while keeping their focus on the right elements of the page. When it comes to keeping the focus, make sure you do not use any directional cues, like arrows, to direct audience’s focus. These tactics look aggressive and since cover images appear differently on different devices, the arrow could be pointing nowhere on a mobile screen.
Shareable Cover Images
The significant aspects of selecting a cover image have been discussed; however, there are still three key elements that most shareable cover images include:
- Text: While a brief slogan or small text like that can be used to describe the brand, too much can be overwhelming.
- Relevance: The image should go with the nature of your brand and audience’s interest.
- Emotion: Smiling employees and happy customers can make users more interested and feel more connected to your company.