Since the social media algorithms are regularly being updated, it has become difficult for marketers to reach out to a larger audience organically and get more followers. Speaking of followers, did you know you can Buy Real Instagram Followers? Nonetheless, here are some ways to help increase your brand’s organic reach on Twitter.

Scheduling Content

Are you worried that your tweets do not receive the engagement you desire? One possible reason for this could be posting all your tweets at a wrong time. Perhaps you tweet multiple times between 12pm to 1pm when your followers are busy at their offices. And hence, all those tweets do receive little or no engagement. This is where setting up a Twitter content schedule could be helpful. Many brands schedule content ahead to time so that they have presence on Twitter at all times rather than being active only during business hours or when the potential audience is inactive.

Also Read: Improve Your Tweeting Strategy to Attract More Users

Engaging over Broadcasting

Driving traffic to your website through social media in important, but what is more important is getting engagement and having a strong presence on the network. Tweeting out links may get you more traffic on the website, but it can have negative impact on your engagement. To drive engagement and build strong Twitter community, you should spend more time on responding to the incoming tweets and interacting with the existing followers. Twitter is often considered as a tool for lead generation, but it is more than that; it is a platform where brands can connect and engage with their existing and potential customers. This means replying to customer queries, resolving complaints, taking feedback and using Twitter Polls to take suggestions.

Running Twitter Ads

When it comes to advertising on social media, Facebook ads are usually what comes to people’s mind. But, advertising on Twitter can be very useful as well, especially when you are struggling to get engagement organically. Twitter ads can be used to create brand awareness, maximize reach, get more likes, replies and retweets, grow account following, drive more traffic to your website and encourage mobile app downloads. There are various formats for setting up advertising campaigns depending on the objectives, but if you are familiar with Twitter ads, you may know that video ads on Twitter are the most effective.

Re-sharing Top Tweets

Did one of your tweets receive a lot of retweets, likes and replies? It could be a good idea to share the tweet again. Unlike Facebook, Twitter moves extremely fast. This means that there is still a good chance that the tweet with a lot of engagement was not seen by some of your followers. Sharing the tweet again gives you an opportunity to reach those followers and get even more engagement. Another way to use a tweet with a lot of engagement is to come up with more tweets like that. It shows that your followers liked that type of content and would prefer to see more of that.

Responding to Mentions

Often brands make the mistake of ignoring their mentions and as a result, they miss out on crucial engagement opportunities. To compete with Twitter’s algorithm timeline, your brand has to be more responsive. Whenever a user mentions your brand in their post, make sure you respond to that. Even if they are making a simple comment on your tweet, don’t forget to reply to it. The response does not necessarily have to be a long one. A simple acknowledgement note of a few words is enough to encourage users to engage back.

Evoking Emotional Response

The Twitter algorithm is designed to show more tweets from accounts that most users engage with. This indicates the need to emphasize on driving more engagement. One thing that motivates users to engage with the content is to arouse some emotional response. If you share content that makes them feel happy, curious or even slightly upset, they are more likely to engage with it, as compared to tweets that didn’t make them feel anything at all. The question here arises, how to use only 280 characters or less to draw out these emotions? For this, you can use certain words and phrases that grabs a user’s attention and evokes an emotional response, such as ruthless, desire, craving, exposed, thrilling, insider, revolting, concern and more. Seeing these words in a headline is likely to make people stop scrolling and pay attention, at least for a split second.

Updated on April 8, 2018