When it comes to monitoring social media performance, there are way too many metrics on every platform that often leave the marketer confused, and many times, they end up measuring the unimportant metrics and ignoring the crucial ones. This can have an affect on your marketing as you cannot improve upon something you cannot measure properly. If you do not know how well you are performing, how can you work on strategy in the future? Since most users are familiar with Facebook Analytics, here is a guide to help you identify the essential metrics on Twitter, Instagram, Pinterest and LinkedIn. In case you would be interested to know, it is possible to Buy Real Facebook Likes to increase fans on your page.
Similar to the Facebook Insights, marketers can view a comprehensive and helpful report on how their Instagram business account is performing. The Instagram insights show an overview of how the posts are performing along with the demographic information of the audience. This covers the following metrics:
- Reach: number of unique profiles who have seen your posts
- Impressions: number of times the posts have been seen
- Engagement: number of comments and likes that your posts received
- Saved: number of unique accounts that saved your posts
- Profile views: number of times that users viewed your profile on Instagram
Furthermore, the Insights section also has an option for “Top Posts” where you can see the best performing posts sorted by certain metrics.
The analytics for Twitter are not as detailed as the Facebook analytics, but there are still detailed insights for all accounts. Once you visit the Twitter dashboard, you will be able to see a 29-day summary of highlights and metrics for your activity by month. This includes the following metrics:
- Profile visits: it is the number of users who have visited your profile
- Followers: number of followers you have
- Tweets: number of tweets that you have posted
- Tweet Impressions: number of users who have seen the tweets
- Mentions: number of times people have mentioned your username
- Tweets linking to you: number of tweets attributed to you in Twitter Cards with URLs
While this shows the overall summary of the account, there are some specific metrics to track your account engagement for 28-days:
- Engagement rate: This metric shows the total number of link clicks, favorites, retweets, and replies that your tweets receive divided my number of impressions
- Link Clicks: number of times the links in your tweets were clicked. This also includes links to hashtags and other users mentioned in the tweets.
- Favorites: number of times people favorited your tweet
- Retweets: number of times users retweeted your tweets
- Replies: number of times people replied to your tweets
In addition to these, there are various other analytical metrics that can provide you a detailed report of your performance. This includes the breakdown of demographics in the Audience tab, which are organized by lifestyle, mobile footprint and consumer behavior.
When you visit the company page on LinkedIn, you will view an option for Analytics. Visit this tab to learn more about your audience and how your posts are performing. The metrics for individual posts include:
- Clicks: number of clicks on your content, logo and company name
- Impressions: number of times your update was seen by LinkedIn members
- Engagement: number of interactions divided by number of impressions
- Followers: number of followers received when sponsoring an update
- Interactions: number of likes, shares and comments on your update
Besides this, you can also view information about your followers and compare yourself to similar companies, along with metrics for unique visitors, page views and visitor demographics. LinkedIn Analytics features a drop-down menu to switch between industry, company size, seniority and function.
With your Pinterest business account, it is quite simple to access the Pinterest analytics and determine how well you are doing in terms of profile activity, Pins and audience. At the start, you will be shown an Overview screen that displays the key metrics for your account, including audience, most popular pins and activity from your domain. Additionally, in the Pinterest profile section, you can view a detailed analysis for your account’s impressions, Pins and daily viewers. The audience section can help you find out the specific demographics and interests as well as average monthly viewers and average monthly engagements from users.